STAAH

AUGUST 1, 2023

A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Here are 6 hotel sales strategies to increase your revenue. This can attract large groups of guests and increase revenue.

Occupancy 98

Occupancy Hotel Sales Revenue Sales 98

Hotelogix

NOVEMBER 28, 2024

Whether it's business travelers seeking efficiency, luxury seekers craving unique experiences, or budget-conscious families planning their vacations, each group has distinct needs and preferences that present unique revenue opportunities. Focus on segments showing both high spending patterns and consistent booking frequencies.

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

STAAH

DECEMBER 18, 2023

Read full blog Sustainable Hospitality: Meeting the needs of today’s eco-conscious traveler Clearly, sustainability has been a major priority trending this year. Read full blog 6 Hotel Sales Strategies To Increase Occupancy and Revenue A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings.

Hospitality 98

Hospitality Occupancy Target Marketing Hotel Sales 98

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 trillion by 2024 , the need for luxury travel experiences hasn’t slowed one iota, necessitating luxury travel ads. What makes a travel ad “luxury? What makes a travel ad “luxury?” Here are some ways it’s been done.

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Travel Target Marketing Digital Marketing Marketing 94

Hotelogix

FEBRUARY 5, 2025

The distinction between business and leisure travel used to be clear. More than 60% of business travelers now add leisure time to their trips showing a big change in travel preferences. Understanding Bleisure Travel Bleisure travel combines work trips with fun activities. Now, this line fades quicker than ever.

Travel 40

Travel OTA Hospitality Business 40

SiteMinder

AUGUST 1, 2024

SiteMinder’s platform empowers you to execute your hotel business plan seamlessly and drive revenue growth. Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision.

Business 95

Business Revenue Hotels Occupancy 95

Little Hotelier

JANUARY 19, 2025

They simplify the often complex world of revenue management , giving you a reliable foundation to build upon as you grow your confidence in managing rates. Net rate : This is the rate after subtracting any commissions or fees, often used in negotiations with online travel agencies (OTAs) or corporate bookings.

Rack Rate 52

Rack Rate OTA Revenue Hotels 52

Hotelogix

AUGUST 6, 2024

Moving from merely managing hotel revenue to maximizing profit is a critical transformation that ensures your property's long-term success. This shift requires a comprehensive approach integrating cost control, strategic marketing, and top-notch guest services. Run targeted marketing campaigns to attract high-value guests.

Revenue 52

Revenue Management Upsell Target Marketing 52

STAAH

OCTOBER 15, 2024

Channel Manager Managing multiple distribution channels, from Online Travel Agents (OTAs) to direct bookings, can be complex without the right tools. Tip for Hoteliers: A good channel manager helps hoteliers maximize their visibility across multiple online travel agencies (OTAs) and direct booking platforms.

Operations 108

Operations OTA Overbooking Revenue 108

gcommerce

AUGUST 27, 2024

When it comes to luxury hospitality, every empty room represents a missed opportunity and mastering the art of revenue management is paramount. Metasearch engines have revolutionized the way travelers search, compare, and book accommodations. Data-driven decision-making: Revenue management relies heavily on data analytics.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

Hotel Business

AUGUST 11, 2023

According to Marriott, the new-build concept will consist of 124 keys and “is perfect for secondary and suburban markets with a concentration of class B multifamily.” ” The company said it already has 1,800 target markets identified in the U.S. and Canada.

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Branding Target Marketing Closing Revenue 98

Hotelogix

SEPTEMBER 19, 2024

Understanding the difference between online booking and travel agency services is crucial for hotel owners and managers looking to optimize their revenue streams. In contrast, a Travel Agency typically involves a human element where agents assist clients in planning their trips. Travel Agency vs Online Booking: Which is Better?

Travel 52

Travel OTA Target Marketing Occupancy 52

Hotelier Magazine

DECEMBER 17, 2024

This illumination is facilitated with hotel market segmentation, a key component of a viable hotel revenue-management strategy. Through this exercise, operators learn whether its millennials or Baby Boomers booking their rooms, and if theyre doing so to facilitate business or leisure travel.

Revenue Management 52

Revenue Management Revenue Market Marketing 52

Hotelogix

JULY 11, 2024

As an independent hotel owner, you understand the challenges of driving revenue in a competitive market. In this blog, we will delve into different aspects of hotel revenue management and explore top tips and tricks to help you optimize your hotel’s revenue potential. 

Revenue Management 52

Revenue Management Revenue Management Hotels 52

SiteMinder

SEPTEMBER 22, 2024

Subscriptions appeal to frequent travellers or remote workers seeking more flexible lodging arrangements, and they help hotels build a steady flow of income while strengthening relationships with their guests. This model works well for business travellers, remote workers, or frequent visitors. But it turned out to be true.

Hotels 96

Hotels Revenue Services Target Marketing 96

MediaBoom

APRIL 5, 2024

Did you know that nearly 70% of travelers turn to search engines when planning their trips. With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels.

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

eZee Absolute

MAY 13, 2024

Well, the answer lies in how well you’re using your Hotel Revenue Management System (RMS) reports. But with so many reports available, how do you find the ones essential for maximizing your hotel’s revenue? By utilising these RMS reports, revenue managers can make informed decisions to adjust pricing strategies accordingly.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Catala Consulting

JANUARY 8, 2024

Introduction Revenue Management Systems (RMS) are the cornerstone of modern hospitality and travel industries. The Beginnings: 1970s and 1980s Origin in Airlines : The concept of Revenue Management originated in the airline industry post-deregulation.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

SiteMinder

JUNE 12, 2024

Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. Over time, these roles matured and transformed, giving birth to the modern-day revenue or reservations managers.

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Yield Management Management Revenue Management Revenue 98

SiteMinder

MAY 21, 2023

The remarkable service and awe-inspiring ocean views leave a lasting impression on both local and global travellers, making it a coveted destination on their must-visit lists. Although the target market has since changed, what remains constant is the hotel’s standards and work ethic.

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Resorts Overbooking Yield Management OTA 98

MediaBoom

JULY 19, 2023

The luxury travel market was valued at a staggering $241.4 And this number is only set to increase with the rise in disposable income and social media presence — resulting in luxury travel becoming a hot commodity among travelers willing to pay premium prices. But what exactly makes luxury travel brands so appealing?

Branding 63

Branding Travel Services Marketing 63

MediaBoom

AUGUST 1, 2024

McKinsey & Company estimates that domestic travel will experience a three-percent rate of growth per year. How do you make marketing for hospitality and tourism successful? How do you make marketing for hospitality and tourism successful? That means your hospitality and travel agency needs a solid online presence.

Tourism 94

Tourism Market Marketing Hospitality 94

SiteMinder

NOVEMBER 22, 2023

Pricing & marketing Developing a strategic pricing model is key to attracting the right audience while maximising revenue. Tip : Leverage social media for targeted marketing. This is a powerful form of marketing because everyone who views the posts will associate the pleasurable time at your hotel with the event.

Events 59

Events Revenue Hotels Management 59

Cloudbeds

MARCH 23, 2023

These days, more consumers are going online to make purchases, and travel is no exception. For travelers, there’s a lot riding on vacations, including money, well-being, and precious leisure time. Travelers, therefore, tend to be extra careful when planning trips, visiting multiple travel sites, and comparing pricing and options.

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OTA Digital Marketing Marketing Market 98

Lure Agency

MARCH 24, 2023

It consists of remote employees or executives from one or more companies who devote time to discuss their business strategies, work on projects, or brainstorm ideas for future growth — all without traveling for an extended period. Relationship Marketing Fills a Better Funnel Why should hotel salespeople care?

Hiring 116

Hiring Ancillary Revenue Hotels Business 116

SiteMinder

AUGUST 29, 2023

Understanding and controlling hotel operating costs While revenue generation often takes the spotlight, equally crucial is the understanding and control of hotel operating costs. Typical hotel operating expenses list Managing a hotel’s finances requires a keen understanding of both its revenue streams and its operating expenses.

Revenue 52

Revenue Hotels OTA Operations 52

STAAH

JUNE 6, 2023

To make this possible having a robust online booking system is really important to help you reach your revenue goals. 2) Boost your Revenue: Direct bookings generated through a hotel booking engine can significantly boost revenue.

Cancellation 98

Cancellation OTA Global Distribution System Revenue 98

SiteMinder

SEPTEMBER 26, 2022

An additional step is understanding the market segmentation of your local market: knowing what travellers are already staying in your market sets the tone for establishing fair share and fuels meaningful comparisons as well as realistic outlooks. Source market (which may be different from a traveller’s nationality).

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

Hotelogix

DECEMBER 7, 2023

The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. It allows travellers to compare rates and services of multiple properties. OTAs are now a great marketing resource for hotel owners, allowing them to reach a wider audience and optimize revenue. Then this guide is all you need. 

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OTA Overbooking ROI Hotels 107

Hotelier Magazine

FEBRUARY 11, 2025

market accounting for 22 per cent of tourism spending in the province, cross-border travel and trade remain essential to the industrys health. Shifts in immigration policies, tariffs and trade agreements will significantly impact travel patterns, consumer behaviour and operator costs. Lack of targeted marketing in key U.S.

Market 69

Market Marketing Tourism Business 69

Xotels

APRIL 3, 2024

We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

Cloudbeds

JUNE 23, 2023

Instant gratification is a significant factor in travelers’ behavior when researching their next trip. In a world that can not wait, hotel chatbots have become hoteliers’ best allies in providing excellent guest experiences while generating bookings and additional revenue.

Upsell 98

Upsell Services Hotels Target Marketing 98

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

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OTA Revenue Sales Hotels 98

STAAH

MARCH 19, 2024

They enable personalized experiences, data collection, and targeted marketing efforts. With an increasing number of travelers using mobile devices to research and book accommodations, a mobile-friendly website is essential for capturing direct bookings.

Target Marketing 104

Target Marketing Accommodation Marketing Market 104

STAAH

FEBRUARY 21, 2023

It’s an area where distribution and revenue managers spend most of their time. Here are some things to consider when building your distribution strategy: 1) Understand your target market. What are the demographics, their reason to travel (business or leisure), how they book accommodation and for how long, length of stays, etc?

Hotels 98

Hotels Target Marketing Management Revenue Management 98

SiteMinder

SEPTEMBER 6, 2023

Direct bookings are the lifeblood of your business , offering a pathway to profitability that sidesteps the commissions paid to online travel agents. The more you can funnel guests through your own website, the more you retain full control over the revenue and the guest experience. But it’s not just about the bottom line.

Hotels 98

Hotels Revenue Occupancy Services 98

SiteMinder

OCTOBER 29, 2024

Enact your management business plan with SiteMinder Integrating seamlessly with the world’s leading property management systems, SiteMinder is designed to generate serious revenue for your accommodation business. Financial plan This section provides a complete breakdown of your business’s revenue streams, expenses and financial projections.

Business 59

Business Management Target Marketing Revenue 59