SiteMinder

JUNE 12, 2024

Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. Over time, these roles matured and transformed, giving birth to the modern-day revenue or reservations managers.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

SiteMinder

NOVEMBER 18, 2024

Generate a positive ROI for your hotel with SiteMinder See how you can maximise revenue at every touchpoint of the guest journey with SiteMinder’s leading hotel platform. However, one of the most efficient ways to do it is by using technology to support the operations and revenue management of your hotel.

ROI 96

ROI Revenue Management Revenue Hotels 96

STAAH

JUNE 6, 2023

To make this possible having a robust online booking system is really important to help you reach your revenue goals. 2) Boost your Revenue: Direct bookings generated through a hotel booking engine can significantly boost revenue.

Cancellation 98

Cancellation OTA Global Distribution System Revenue 98

STAAH

AUGUST 29, 2023

To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Upsell with Vouchers Vouchers are a great revenue source for hoteliers who can work away in the background on your website and email channel. What do they look like?

OTA 104

OTA Email Marketing Marketing Strategy Marketing 104

SiteMinder

SEPTEMBER 6, 2023

The more you can funnel guests through your own website, the more you retain full control over the revenue and the guest experience. Any hiccups or delays can lead to booking abandonment, leaving potential revenue on the table. This data-driven approach can give you a competitive edge in an increasingly crowded market.

Hotels 98

Hotels Revenue Occupancy Services 98

Little Hotelier

NOVEMBER 20, 2023

It can be used to track guest information, preferences, and interactions, as well as to automate marketing and sales communications. Hotel CRM software can be an effective tool for improving your hotel’s reputation, revenue, and efficiency. Learn more 2.

Upsell 59

Upsell Hotels Occupancy Revenue 59

Xotels

APRIL 3, 2024

We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

Cloudbeds

MARCH 23, 2023

Why eCommerce is important for lodging operators According to Statista , 69% of total revenue from the global travel and tourism market is booked online, representing approximately $475 billion in revenue in 2022 and forecasted to surpass $521 billion in 2023. Experiment with metasearch marketing.

OTA 98

OTA Digital Marketing Marketing Market 98

Cloudbeds

MARCH 15, 2023

Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions. Different types of bookings will bring you varying amounts of revenue and profit.

OTA 98

OTA Revenue Sales Hotels 98

Cloudbeds

MARCH 3, 2023

A POS system lets you quickly process and record transactions across your property to improve the guest experience, streamline operations , and conduct better revenue management. Manual entries also prevent hospitality businesses from capturing data around guest spending patterns, which is critical for guest acquisition and marketing.

Sales 98

Sales Hotels Revenue Services 98

Cloudbeds

APRIL 15, 2024

Oftentimes, these tasks overpower hotels’ ability to invest in proper guest communication, marketing activities, and revenue management , which significantly impacts performance and profitability. It’s happening in every department, from the front office to accounting, marketing, revenue management, and food and beverage.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

Hotelier Magazine

MAY 4, 2023

However, they quickly learn they are less sore as they are not carrying so much weight at such a distance, they have bigger table bills as a result of better guest attention and upselling, with better service, they also can expect better tips. Simple tasks they miss, also means potentially massive missed revenue.

Operations 105

Operations Hotels Services ROI 105

Cloudbeds

OCTOBER 23, 2024

Cloudbeds Intelligence marks a breakthrough in eliminating the traditional silos of hotel management, empowering properties to take specific, data-backed actions across every function of their business – including revenue management, marketing, operations, and guest experience.

Upsell 40

Upsell Hospitality Cancellation Forecasting 40

Hotel Business

MARCH 14, 2024

“Having all our data and core functions on a unified platform will make us more efficient, make it easier for our staff to do their jobs, facilitate commercial opportunities to increase revenue and get to know our customers better so we can give them the best hotel experience no matter which one of our properties they visit.”

Hospitality 59

Hospitality Sales Business Target Marketing 59

Hotel Speak

MAY 9, 2023

This data can include guest preferences, booking history, and guest feedback, which can be used to personalise the guest experience, offer targeted promotions, and improve guest loyalty (read more on the importance of capturing hotel guest data ). Setting clear objectives and prioritising the highest drivers of revenue is the way to go.

Hotels 59

Hotels Upsell Revenue Marketing 59

MediaBoom

DECEMBER 11, 2024

Hotel marketing strategies are carefully crafted tactics that hotels use to promote their services, attract guests, and drive bookings. These strategies blend digital trends, like social media engagement and search optimization, with traditional methods to boost visibility and revenue. FAQs about Hotel Marketing Strategies I.

Marketing Strategy 93

Marketing Strategy Hotel Marketing Market Marketing 93

Catala Consulting

DECEMBER 28, 2023

In the hospitality industry, hoteliers are constantly seeking innovative strategies to enhance guest satisfaction, optimize operations, and boost revenue. Understanding patterns and guest preferences allows for better resource allocation, targeted marketing, and overall improved guest services.

Management 52

Management Revenue Management Revenue Hotels 52

Little Hotelier

OCTOBER 11, 2023

It’s not a new hotel marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this strategy. Hotel email marketing can be a powerful and useful way to generate bookings, increase customer loyalty and engage your target market segment.

Email Marketing 98

Email Marketing Market Marketing Hotels 98

Hotelogix

FEBRUARY 19, 2025

👉 Read Also - Hotel Upsell Deals: Win Guests & Boost Revenue Travel Trends Adaptation Travel trends change with time. Useful content, such as travel tips, local events, and fun activities, will make people excited to visit your hotel. This also helps to build trust with potential guests.

Market 40

Market Marketing Hotels Email Marketing 40

Hotelier Magazine

JANUARY 24, 2024

“Not only do [these two systems] manage our customer relationships as far as maintaining contact information, email data bases, and email-marketing software, they do all of our online relationship management by monitoring review sites, which let the properties know when they have a review so they can engage appropriately.”

Business 59

Business Hospitality Email Marketing Management 59

SiteMinder

JANUARY 8, 2024

Hotel management made easy Streamline hotel management, boost revenue, and enhance guest experience with SiteMinder's smart platform. Revenue management: Depending on the size of the hotel, the task of managing revenue might be given to the general manager or to a dedicated financial officer.

Operations 59

Operations Management OTA Hotels 59

Little Hotelier

MAY 18, 2023

Sometimes you can be held back by: Limited marketing budget Low brand recognition Limited staff Seasonal fluctuations Inefficient booking and reservation systems Limited guest loyalty and repeat business It’s a lot to deal with. This is a great way to get more people in the door as well as upsell to returning guests. Slow season?

Hotel Sales 59

Hotel Sales Sales OTA Hotels 59

Xotels

MAY 27, 2022

However, it enables establishments to keep all services consistently on brand, guarantees customer experience control, and can generate more avenues for revenue. Whether it is wellbeing and health or experience and culture, or both, business growth can be driven by designing packages to target distinct customer profile segments.

Hospitality 52

Hospitality Business Marketing Market 52

SiteMinder

OCTOBER 11, 2022

Cloud-based technology can handle all these tasks with ease because of its ability to deeply integrate with channel managers, booking engines, and revenue management systems. Develop a better rapport with your target market segment. Manage your revenue. This will allow you to maximise the revenue generated per booking.

Hotels 52

Hotels Management Revenue Management Revenue 52

SiteMinder

JANUARY 8, 2024

Hotel management made easy Streamline hotel management, boost revenue, and enhance guest experience with SiteMinder's smart platform. Revenue management: Depending on the size of the hotel, the task of managing revenue might be given to the general manager or to a dedicated financial officer.

Operations 52

Operations Management OTA Hotels 52

Little Hotelier

JULY 18, 2024

Consider your target market, guest expectations and local norms when choosing your pricing strategy. Revenue has increased, up to 20% since using Little Hotelier. If in doubt, choose transparency. Ease of use and good booking engine integration was paramount for us.

Sales 52

Sales Hotels Services Management 52

eZee Absolute

AUGUST 10, 2023

Table of Content What is Hyper-Personalization Marketing & How Does it Work? How Can Hotels Use Hyper-Personalization Marketing? This data can be further used to gain insights into individual preferences, needs, and interests, resulting in highly targeted marketing campaigns and offers.

Market 52

Market Marketing OTA Hotels 52

Cloudbeds

FEBRUARY 7, 2023

By staying more frequently, repeat guests generate more revenue for hotels. An estimate of the revenue a guest will bring to the property during the lifetime of an average business relationship. As for those who are motivated by perks and discounts, are they the ideal target market for independent properties? Churn rate.

Travel 52

Travel Hotels OTA Services 52

Cloudbeds

JANUARY 10, 2025

Increase revenue and profitability. Upsell and cross-sell. 6 hotel metasearch tips & strategies To maximize your return on investment in hotel metasearch marketing, consider the following strategies: 1. Metasearch is part of a healthy and diversified distribution strategy.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

MediaBoom

APRIL 5, 2024

By engaging these potential travelers during their research phase, travel marketing effectively drives interest, bookings, and revenue for the tourism industry, making it a critical strategy for businesses looking to capitalize on digital consumer behavior. Are you aiming to engage those ready to discover new destinations?

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

Cloudbeds

JANUARY 31, 2025

The integration of AI into your hotel operations creates a powerful system for managing guest communications and driving revenue management. This capability not only improves guest satisfaction but also opens up new market trends for your property to explore.

OTA 40

OTA Operations Services Target Marketing 40