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Sourcing for Sustainability: The ROI Justifies Staying Abreast of a Rapidly Evolving Marketplace

Lodging

But when it comes to the vendor partnerships that will achieve those goals, there are many options […] The post Sourcing for Sustainability: The ROI Justifies Staying Abreast of a Rapidly Evolving Marketplace appeared first on LODGING Magazine.

ROI 290
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Why No Hospitality Marketing Agency Offers a Guaranteed ROI—Except One

Hospitality Net

In fact, when it comes to guaranteeing a return on investment (ROI), most marketing agencies shy away, relying on vague promises and hopeful projections.

ROI 245
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Beyond the Bottom Line: The Non-Financial Factors You Need in Your ROI Analysis

Hospitality Net

Return on Investment (ROI) has always been an important indicator of financial success - and for many businesses, the sole indicator. While it’s certainly a vital tool for decision-making and strategic planning, the meaning of ROI is expanding beyond just monetary returns - and how it’s measured is changing.

ROI 236
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Why Sustainable Hotels Win: A Look at the ROI of Going Green

Hospitality Net

Though shifting business practices can require a large investment, sustainability can potentially be a profitable solution that offers a notable ROI. Many hotels are now looking toward a different future, one that prioritizes green initiatives.

ROI 188
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ABCs of Data Normalization for B2B Marketers

However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow.

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Are Sub-Optimal Reviews Sabotaging Your Hotel Marketing ROI?

Hospitality Net

Adele Gutman and Stephanie Smith on Get Great Reviews podcast discuss how your hotel reviews can either work to improve your ROI or sabotage it.

ROI 165
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Routes to ROI: Financial Considerations Behind New Build and Conversion Options

Lodging

On the flip side, we’re seeing a lot of cash-rich buyers who are patiently sitting on […] The post Routes to ROI: Financial Considerations Behind New Build and Conversion Options appeared first on LODGING Magazine.

ROI 147
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Your Guide to Using Conversational Marketing to Drive Demand Generation

Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. Download this eBook and gain an understanding of the impact of data management on your company’s ROI. You'll learn about: The true cost of bad (and good) data.