The link between brand storytelling and guest loyalty
Hospitality Net
MAY 29, 2023
Luersen shares why this practice yields meaningful ROI while scaling your business.
Expert tips on creating long-term value from hotel guest surveys
eHotelier
NOVEMBER 21, 2023
Here's what hotels can do to rapidly scale their total guest engagement so that management can better decide what projects have the best near-term and long-term ROI from the guests’ perspective.
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Hotel investment: What is a good hotel ROI?
Little Hotelier
AUGUST 29, 2023
The aim is to generate a hotel return on investment (or hotel ROI); money that you can either reinvest in the business or extract as profit. A hotel investment that delivers the goods Little Hotelier’s all-in-one booking and hotel management software can deliver an incredible ROI for your small, independent hotel: up to 63x!
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How Great Survey Design Impacts Hotel Operations and Long-Term Hotel Value
Hospitality Tech
OCTOBER 13, 2023
Learn what hotels can do to rapidly scale their total guest engagement so that management can make more informed decisions as to which projects will have the most ROI.
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Galgorm Resort streamlines operations and achieves 23x ROI with Asksuite’s AI-Powered Agent
AskSuite
OCTOBER 8, 2024
Let’s delve into their success story and discover how they transformed their operations to achieve success in scaling their services while providing exceptional customer service. Talking about revenue, in the last 6 months, Galgorm achieved more than 23x ROI through direct bookings accelerated by Asksuite.
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Event Budget Trends 2017: Cloudy with a Chance of Inconsistency?
Social Tables
NOVEMBER 2, 2016
That’s why planners making the case for more resources are also being tasked to prove ROI (with real data). What’s happened is that as larger organizations reach scale, they can confidently project that every dollar invested means a 2x or 3x return. There’s one group in particular we caught strutting gleefully to the ATM.
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Hotels Need to Focus on Talent and Tech in 2024
Hotel Speak
MARCH 8, 2024
More ROI (benefit vs cost) analysis pre- and post-implementation, and use cases for leadership buy-in are also important,” she adds. To encourage further digitalization of the industry, Loh believes that a seamless end-to-end solution for the customer is essential. “It
6 Steps to Creating Event Merchandise That Your Attendees Actually Want
Social Tables
DECEMBER 5, 2018
But the meetings and events industry is constantly changing, and maximizing merch ROI can be tricky, particularly for more inexperienced teams or smaller events. User-generated content , or UGC, has become a staple of large-scale event promotion because it generates new digital material for marketing purposes and boosts engagement.
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It’s ‘no dough’ for third-party cookies, according to latest Google announcement
Hotel Speak
OCTOBER 8, 2024
We expect that Google is likely to further invest in their platform on driving solutions that are using machine learning for optimization and bidding, AI for automation and large-scale asset creation, and data modeling to improve measurement accuracy. Target less saturated platforms where you get a better ROI, especially in the travel market.
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The 7 Ways to Negotiate a Bigger Events Budget for Next Year
Social Tables
NOVEMBER 16, 2016
Are they shouting: “How hungry are you on a scale of 1-10?” There’s no way of getting around it: data is everything when it comes to proving ROI. Make sure that what you’re asking for is clear, to the point, and that you’re making the single most important request. Picture hot dog vendors at a baseball game. Get your hot dogs here!
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Wyndham signs 60 new ECHO Suites across U.S., Canada
Hotel Business
JULY 25, 2023
.” Adding MasterBUILT, one of Canada’s premier hotel development companies, to that growing list speaks to the quality of the ECHO prototype and its highly efficient, ROI-driven design, which offers among the most rentable square footage in the industry.”
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Wyndham’s ECHO pipeline reaches 200+ hotels
Hotel Business
MARCH 21, 2023
Its rapid growth is a testament to the power that comes with the scale and resources of the world’s largest hotel franchising company and what can happen when brands take the time to truly engage and understand the needs of the development community.” As developers, it’s everything we’re looking for.”
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Wyndham Signs 60 New ECHO Suites Hotels across Canada, U.S.
Hotelier Magazine
JULY 27, 2023
Adding MasterBUILT— one of Canada’s premier hotel-development companies — to that growing list speaks to the quality of the ECHO prototype and its highly efficient, ROI-driven design, which offers among the most rentable square footage in the industry.” “The The post Wyndham Signs 60 New ECHO Suites Hotels across Canada, U.S.
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Stayntouch 2.0 launches
Hotel Business
NOVEMBER 15, 2022
Hotels can deliver better service with a fully mobile platform, robust automation, mobile guest check-in and automated upsells that drive ROI. Channel manager: By optimizing all hotels’ booking channels, the channel manager enables hotels to scale their business globally. Stayntouch 2.0 The post Stayntouch 2.0
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AI and Advertising – 13 Ways AI Can Transform Your Ads Strategy
MediaBoom
JUNE 16, 2023
In particular, AI and advertising-tailored efforts have a higher ROI, better conversion rates, and less wasted advertising. Ad Spending Optimization Ads spend optimization maximizes resources to boost campaign ROI. The answer comes down to speed and scaling. Artificial intelligence maximizes advertising budgets.
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Social Media Decisions That Can Help Your Guests Come Back
BCV
AUGUST 19, 2020
Independent/mid-scale hotels can’t compromise on social media In a poll conducted by BCV a travel technology company suggested that over 25% of them would invest close to 50% of their marketing budgets in social media this year. How do you convince guests to come back with Social Media?
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10 Benefits of CPC Marketing for Hotels
Travelboom Marketing
MARCH 21, 2024
Improve Audience Response and ROI Hotels can also benefit from pay-per-click ads based on the capability to segment and target guests by demographics, location, as well as many additional factors. The more tailored the advertising, the better your return on investment (ROI), because the ads home in on the searchers most likely to convert.
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Investing in Business Intelligence: Transforming Hospitality Through Data
Amadeus Hospitality
NOVEMBER 12, 2024
This is why the most innovative BI solutions in the market are launching GenAI capabilities like chatbots to help hoteliers – even those unfamiliar with complex data and reporting – access information at scale and speed.
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19 Event Trends That Will Shake Up Meetings & Group Business in 2019
Social Tables
DECEMBER 27, 2018
Your unique and thorough understanding of the property is bound to surface viable ideas that paint you as a valuable partner in navigating the complexities of such a large-scale event. Large-scale events leave a long-standing impact — on society, on the environment, on local economies, and beyond. Click To Tweet.
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Hotel Dynamic Pricing: Balancing Profitability & Guest Loyalty
Hotelogix
JUNE 10, 2024
Cost and ROI Pricing Model : Understand the pricing structure (subscription-based, commission-based, etc.). Return on Investment : Assess the time frame within which you anticipate to start seeing ROI. Mobile Access : Consider if the software offers mobile access for on-the-go management.
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Great things come in smaller packages
Hotel Business
JANUARY 23, 2023
We also hosted another panel of industry professionals as part of our Hot Topics series, and this one focused on improving your assets and increasing ROI with the right technology infrastructure. And we share it all with you. See page 8. Also, make sure to check out the 2023 Industry Outlook supplement accompanying this issue.
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SEO vs. PPC – 8 Benefits to Boost Long-Term Growth
MediaBoom
OCTOBER 11, 2023
Measurable ROI Return on investment (ROI) or return on ad spend (ROAS) helps paint a picture of a campaign’s performance. It allows marketers to make data-driven decisions to improve conversions and ROI. In turn, this allows companies to act swiftly and utilize this data to quickly scale. PPC delivers results within days.
Metasearch: An Original Internet Paid Media Tactic That’s Here to Stay
BCV
JUNE 14, 2022
Big brands and OTA’s with large-scale budgets try to dominate search. They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. If someone asked a guest where they booked, they would likely say TripAdvisor or Google.
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Hotels Must Stay In Touch With Evolving Guest Needs
Hotel Speak
APRIL 12, 2023
The US-based hotel owner/operator Tishman has a track record for developing and managing premier large-scale hospitality assets in major markets. The team analyzes market trends and sub-market segmentation to understand the optimal room product, hotel positioning, and most efficient method to deliver maximum ROI.
Global hotel tech leader SiteMinder expands hotel commerce platform with acquisition of GuestJoy
SiteMinder
AUGUST 22, 2022
Since 2014, GuestJoy has gained a strong reputation in the industry for its innovative, easy-to-use technology and for delivering high ROI for its customers. SiteMinder is unrivalled in its deep feature capabilities in hotel technology, and for its scale of connectivity in the hotel tech market.
Digital SEO Experts – Top 8 Essential Services and Benefits
MediaBoom
JULY 31, 2024
How can we track local SEO ROI? Businesses can now produce highly relevant and engaging content on a large scale, tailored to their audience’s preferences. Can SEO generate real ROI for businesses? Google Analytics : Monitor local traffic and conversion rates from local sources. Absolutely.
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Online Event Booking Is Here
Amadeus Hospitality
APRIL 14, 2023
Considering inbound RFPs along a scale of complexity and booking window (Figure 1) can help hoteliers identify the appropriate response type. This connectivity will further the digital transformation from RFP to direct booking that is occurring today on hotel websites at a much larger scale.
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Hotel Automation Checklist: Trends, Tools, and Tips for Success
eZee Absolute
DECEMBER 27, 2022
Start small and scale up. In addition to these elements, do consider the long-term benefits and potential ROI of automation. Start small and scale up. When implementing automation, it’s often best to start small and gradually scale up. Artificial intelligence (AI) and machine learning. Consider the guest experience.
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Real Estate Lead Generation Ideas — 22 Ways to Boost Sales
MediaBoom
JULY 12, 2023
With 68% of marketers claiming it gets them better ROI than Google Ads , utilizing video content marketing is a great way to attract prospects while keeping your current clients engaged. Don’t forget to include a call-to-action to seal the deal and get a decent ROI even with a tiny budget.
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Hotels are re-defining luxury by integrating eco-friendly design principles
Hotelier Magazine
SEPTEMBER 20, 2024
For hotels that might not be able to make large investments in green design, small-scale offerings can still make a large impact. Zimmerman continues, “Another misconception is that water features are a luxury and don’t necessarily provide a direct benefit or ROI to a property.
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Do you know your marketing objectives?
All Things Hospitality
SEPTEMBER 12, 2022
This seems to become more common as some businesses have unique success stories after using TikTok to scale their businesses. in ads for each shirt to sell, you can build that expense into your business plan and invest more in ads knowing that you are coming up with an ROI. However, it’s not impossible.
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How does the hotel star rating system work?
Little Hotelier
JUNE 5, 2023
Guests looking for luxury look for hotels on the higher end of the ranking scale, whereas guests with a strict might may go for lower-end hotels. Boost revenue and ROI : Drive revenue growth and achieve an impressive ROI of 63x by leveraging Little Hotelier’s advanced features.
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Here’s Why Independent Hotels Are Investing in PMS
Clock Software Hospitality
NOVEMBER 24, 2020
They can easily accommodate requests and improve loyalty and ROI with the help of just this one tool. Such tools are of great help to staff and guests alike when a large scale event needs to be planned in the hotel.
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Luxury Real Estate Marketing – 15 Innovative Tips for Success
MediaBoom
APRIL 2, 2024
Measuring Success and ROI Once your luxury real estate marketing strategy is in motion, it’s time to track the performance using available analytics. On a global scale, you can use digital marketing to reach international buyers and speed up your sales cycle. Do you have more questions?
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Content SEO vs Technical SEO – Differences, Pros and Cons
MediaBoom
DECEMBER 15, 2023
This leads to a positive brand reputation, top-tier customer loyalty, better user engagement, and increased conversion, sales, and ROI. It can improve your brand’s credibility, decrease bounce rate, boost content marketing, emphasize customer service, and keep users engaged. Good scores on these metrics indicate a good user experience.
Squarespace booking system
Little Hotelier
APRIL 28, 2023
A specialised booking engine is designed to scale with your hotel and offer continuous updates and improvements to better serve the hospitality industry. By using Little Hotelier, businesses can enhance their guest experience and revenue, with potential increases of up to 46% in bookings and an ROI of 63x!
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Airbnb Management Software
Little Hotelier
MAY 11, 2023
Instead, invest in software that does everything you need it to do in one place – and can scale at the same rate as your ambitions. By using Little Hotelier, businesses can enhance their guest experience and revenue, with potential increases of up to 46% in bookings and an ROI of 63x ! Easy listing management.
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The 10-Step Guide to Nonprofit Event Planning
Social Tables
JUNE 29, 2023
Provide an event report to the benefiting organization detailing attendance, ticket sales, marketing channel performance, event ROI, audience reach, and additional information they can use to improve future fundraisers. Depending on the size and scale of your event, it can take anywhere from 2-6 months to plan successful nonprofit events.
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78 Construction Marketing – Strategies to Elevate Your Sales
MediaBoom
JULY 19, 2023
The site should look professional but have appealing visuals, such as large-scale images or videos. Tech resource Tech Jury reports that the average ROI of paid advertisements is 200 percent. Your site should have a navigable design that’s user-friendly, fast-loading, and mobile-optimized.
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15 Essentials Digital Marketing Services for Hotels
MediaBoom
MARCH 14, 2024
Cost-Effective with Measurable ROI A major benefit of PPC advertising lies in its economic efficiency. This data-driven approach enables continuous optimization, ensuring the highest possible return on investment (ROI). Costs are incurred only when your ad is clicked, guaranteeing that your budget is allocated towards real interest.
How to Plan the Best Event in 10 Stress-Free Steps
Social Tables
MAY 14, 2019
Your success as the event planner relies on your ability to not only create a successful event, but also your ability to communicate that success to stakeholders based on shared performance indicators that show event ROI. Lock in your event budget.
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How to Improve Hotel Sales for Small Properties
Little Hotelier
MAY 18, 2023
Does the font scale properly? By using Little Hotelier, businesses can enhance their guest experience and revenue, with potential increases of up to 46% in bookings and an ROI of 63x! Your site should be lean, fast, and easy to use, whether someone is typing on a keyboard or tapping with a finger. Don’t worry, we’ll wait.
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B2B Business Development – 11 Tips to Boost Your B2B Strategy
MediaBoom
NOVEMBER 14, 2023
No matter your business’s scale or type, if you’re contemplating integrating digital marketing strategies into your B2B sales development, this guide serves as a practical starting point. More traffic means more leads, which will eventually translate into increased ROIs.
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Facebook Ad Campaign – How to Create One That’s Successful
MediaBoom
JUNE 30, 2023
Schedule Your Free Consultation KPI to Monitor When Launching a Facebook Ad Campaign ROI : This is the overall return on investment from your ad campaign, including revenue generated, ad spend, and other relevant expenses. Mediaboom is here to help. Sign up for a free consultation with one of our digital experts.
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