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Just as importantly, they need to pinpoint the right customers to target with those offerings. Finding your hotel targetmarket group segment is crucial to success, and it all starts with the type of events that your space is best suited for. Hotels and other venues have to be realistic about the things they can offer well.
The hotel salesprocess can be complex, but it doesn’t have to be mysterious. The InnSync Show’s Cory Falter recently chatted with Tammy Gillis, sales performance expert from Gillis Consulting and Training , Inc., Tammy says there are two distinct sales types: gathering and hunting. This is a big mistake.
In fact, 80% of individuals alternately use video platforms to gain deeper insights into products, which means there are valuable opportunities for you to streamline the salesprocess and make it more accessible to potential customers. Plus, chatbots offer the benefits of cost efficiency, 24/7 Accessibility, and consistency.
Does the hostel’s current targetmarket match your ideal targetmarket? As a hostel owner you should consider which platforms will be most effective in reaching your targetmarket – Facebook, Instagram and TikTok are the obvious choices. Is the property an appropriate size? How seasonal is the business?
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