Hotelier Magazine

SEPTEMBER 12, 2023

AI is being used to scale growth and outrank competitors faster and hotels are using AI to automate keyword research and provide analytics. High-quality content creation that ranks well takes time, but ChatGPT can create content at scale and hotels are using this to their advantage. Hospitality marketing is a resource-heavy task.

Digital Marketing 52

Digital Marketing Scale Email Marketing Marketing 52

SiteMinder

MARCH 13, 2025

It will give you key details such as risks, development costs, potential revenue, preferred target markets, competitor analysis and more. Sometimes, you may need to adjust your business plan based on the findings or even look for another opportunity elsewhere if the results are not positive.

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Hotelier Magazine

JULY 11, 2023

AI is being used to scale growth and outrank competitors faster. High-quality content creation that ranks well takes time, but ChatGPT can create content at scale and hotels are using this to their advantage. Affiliate marketers use this information to create better-targeted marketing campaigns.

Digital Marketing 40

Digital Marketing Scale Marketing Market 40

STAAH

OCTOBER 15, 2024

Tip for Hoteliers: Look for a cloud-based PMS that allows real-time updates, offers mobile access, and can easily scale as your business grows. Tip for Hoteliers: Use your CRM data to create targeted marketing campaigns that cater to different guest segments, such as frequent travelers or special occasion visitors.

OTA 52

OTA Overbooking Revenue Management Revenue 52

SiteMinder

DECEMBER 9, 2024

This information is then erased at check-out Scale key card systems across multiple properties If you have multiple properties, you want to ensure that you offer a consistent guest experience, so once youve proven the key card system at one site, implement it across all of your properties. NFC technology could prove a worthwhile investment.

Hotels 52

Hotels Scale Management Operations 52

Catala Consulting

DECEMBER 28, 2023

Just as scientists hypothesize and experiment to understand phenomena, hoteliers can implement similar methodologies to test new ideas, services, or processes on a small scale before full implementation. The ability to quickly adapt and respond to market changes can set a hotel apart in a competitive market.

Management 52

Management Revenue Management Revenue Hotels 52

MediaBoom

APRIL 24, 2023

What is the Target Market for Luxury Vehicles? The target audience for luxury markets focuses on people between the ages of 25-44 years old. This is no different when it comes to luxury vehicles, with the exception of the market swaying a bit wide in both directions. To learn more, keep reading!

Marketing 52

Marketing Market Marketing Strategy Digital Marketing 52

Hotelogix

SEPTEMBER 6, 2024

You have the opportunity to personally meet your target market. Picture how invaluable and priceless the information you can gain from them to aid in your upcoming marketing campaigns. If your presence is going to be on a larger scale than just a booth or assigned team, then consider the press release to get the word out.

Events 52

Events Hotels Business Travel 52

Boutique Hotel News

NOVEMBER 15, 2022

How have you adapted your sales and marketing strategy to attract these new segments? . Where are your target markets researching and booking their travel? . • How are you catering for new and emerging segments? . • Are you present on these channels? . •

Market Share 52

Market Share Market Marketing Consumer 52

MediaBoom

JULY 19, 2023

A&K is one of those luxury travel brands that tap into the power of segmented and targeted marketing to address the unique needs of its clients. It has focused on targeted marketing on various platforms, including papers and billboards, to grab the attention of a broader clientele. Rewards program: Marco Polo Club 2.

Branding 63

Branding Travel Services Marketing 63

Hotelogix

OCTOBER 4, 2024

Whether you're a small boutique hotel or a mid-size chain, the right features and scale of the channel manager should align with your goals. Make sure the channel manager supports the platforms most popular with your target market. The more OTAs your hotel is connected to, the more guests you can reach.

OTA 52

OTA Management Overbooking Revenue 52

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. They can leverage consistent standards and economies of scale to deliver reliable experiences.

Branding 92

Branding Hotels Services Marketing 92

MediaBoom

MARCH 14, 2023

Identify your target audience Once you’ve done some market research, think about what kind of clients you’d like to work for. Do you want to focus on larger-scale projects or smaller ones? Make sure those in your target market find value in your story.

Digital Marketing 94

Digital Marketing Construction Market Marketing 94

Cloudbeds

MARCH 15, 2023

Most properties use a channel manager to share their inventory to keep all their channels, rates, and rooms in one place.

OTA 98

OTA Revenue Sales Hotels 98

MediaBoom

MARCH 12, 2024

It’s a true testament to the diversity in their portfolio and the scale of their projects. Alex Garland Beautifully Bold VISIT WEBSITE Large-scale commercial real estate is bold. Focus on your unique selling proposition (USP) and showcase your expertise in your target market.

Real Estate 88

Real Estate Marketing Market Business 88

eZee Absolute

JUNE 27, 2024

Demonstrate the value proposition to guests before scaling up. Market Understanding and Guest Education: Many of your guests are likely unfamiliar with NFTs. Consider investing in educating them about the value and benefits of NFTs through targeted marketing campaigns, workshops, or informative materials.

Hotels 40

Hotels Target Marketing Hospitality Operations 40

Little Hotelier

JULY 5, 2023

How to start an Airbnb business Starting an Airbnb can definitely be quicker and easier than starting a full scale hotel or B&B business, but there is still significant time and effort involved in getting up and running successfully. Now we have all the context out of the way, it’s time to learn exactly how to start an Airbnb.

Accommodation 52

Accommodation Motels Business Occupancy 52

SiteMinder

OCTOBER 10, 2022

That being said, they all follow a similar system, with one star being the most basic type of accommodation and five star being on the luxury end of the scale. Classification of hotel types by target market, types of hotel properties and classification of hotel types by location. One star hotel classification.

Services 72

Services Hotels Accommodation Motels 72

MediaBoom

MAY 27, 2024

If you work in the aviation industry, you might be wondering if having a comprehensive email marketing strategy can provide your company with new opportunities and better customer retention. With the right segmentation and a targeted approach, you also ensure none of your marketing efforts go to waste, which can do wonders for your ROI.

Email Marketing 52

Email Marketing Market Marketing Digital Marketing 52

Little Hotelier

MAY 18, 2023

Segment your target market What do B&Bs, rentable treehouses, island getaways and massive hotel chains all have in common? Does the font scale properly? Do this for both the long term and the short term. Little Hotelier reports are a good place to start to ensure that you have a data-based foundation to your strategy.

Hotel Sales 59

Hotel Sales Sales OTA Hotels 59

SiteMinder

NOVEMBER 22, 2023

Ranging from small, intimate board meetings to large-scale international conferences, they often require technological support, such as high-speed internet and audiovisual equipment, alongside flexible seating arrangements. Tip : Leverage social media for targeted marketing.

Events 59

Events Revenue Hotels Management 59

SiteMinder

AUGUST 29, 2023

It’s something to carefully consider and may come down to who your target market is. Seek your competitive advantage With hotels sitting in an ever-changing and volatile distribution landscape, they must constantly seek to improve their position in their market.

Revenue 52

Revenue Hotels OTA Operations 52

MediaBoom

AUGUST 23, 2023

It scales well to different screen sizes while maintaining a similar structure. CURE DAILY Targeted Homepage VISIT WEBSITE A website’s homepage is the virtual front door to your business. The site also makes it obvious where the main navigation is. It is Responsive – Today, people access websites through a wide range of devices.

Services 83

Services Marketing Market Business 83

Cloudbeds

FEBRUARY 7, 2023

A metric derived from the guest survey question, “On a scale between 0 and 10, how likely are you to recommend us to a friend or colleague?” As for those who are motivated by perks and discounts, are they the ideal target market for independent properties? Net Promoter Score™ (NPS).

Travel 52

Travel Hotels OTA Services 52

MediaBoom

FEBRUARY 26, 2024

It’s essential for high-end brands to balance the price with the perceived value to maintain brand integrity and appeal to their target market. This approach requires careful market analysis, competitor comparison, and understanding of consumer psychology in the luxury segment.

Branding 98

Branding Digital Marketing Marketing Market 98

Hotelier Magazine

MARCH 11, 2024

While that pipeline is once again robust as a result of those focused efforts, the realities of booking cycles mean that the near term of 2024 through 2026 will be softer in large-scale meetings. As a result of COVID, Canada lost 90 per cent of air passenger capacity into Canada, or 27 million inbound seats from our key target markets.

Tourism 52

Tourism Business Marketing Market 52

SiteMinder

OCTOBER 11, 2022

Develop a better rapport with your target market segment. Hotel management software not only benefits returning guests but the technology will allow you to reach out to new markets that would not have discovered your brand. This will boost marketing efforts, allow you to share promotions, and encourage guest feedback.

Hotels 52

Hotels Management Revenue Management Revenue 52

SiteMinder

OCTOBER 10, 2022

The company is the recognised leader in hotel industry benchmarking and provides market data including supply and demand and market share information on a global scale. is a hotel analytics company founded in 1985 as Smith Travel Research. Have similarly priced rooms. Offer similar amenities and/or services.

Average Daily Rate 52

Average Daily Rate Occupancy Revenue Hotels 52

Hotelogix

OCTOBER 18, 2023

Guest Profiles: Stores guest information, preferences, and booking history, facilitating personalized service and targeted marketing efforts. Soft Launch Before a full-scale launch, consider a soft launch where you gradually use the reservation system for a limited period or specific room types.

Business 40

Business Global Distribution System Cancellation Hotels 40

SiteMinder

JANUARY 8, 2024

Placing yourself on a scale of personal growth is especially important for a hotel manager. You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning. Build relationships with guests Develop a better rapport with your target market segment.

Operations 59

Operations Management OTA Hotels 59

Travel Media Group

JULY 19, 2023

You have to be kind of targeted and specific in your marketing. So hotel type deployment, independent lifestyle versus branded by geography in addition to those front of house strategists that really get to know the hotels, the markets and the unique segment priorities and business needs at the hotels.

Hospitality 97

Hospitality Marketing Market Business 97

SiteMinder

JANUARY 8, 2024

Placing yourself on a scale of personal growth is especially important for a hotel manager. You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning. Build relationships with guests Develop a better rapport with your target market segment.

Operations 52

Operations Management OTA Hotels 52

MediaBoom

MARCH 14, 2024

Additionally, videos can serve as reassuring final nudges for guests who are deciding between accommodations, tipping the scales in your favor. This targeted approach can increase the effectiveness of marketing efforts, attracting new guests and encouraging loyalty among existing ones.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Hotel Business

SEPTEMBER 26, 2023

My goal is for my team to profitably scale our portfolio across key target markets.” Gharbie added, “I look forward to leveraging my hotel real estate network and deal-sourcing expertise to deliver exceptional returns through new citizenM projects.

Real Estate 64

Real Estate Target Marketing Scale Branding 64

Hotelogix

JANUARY 12, 2025

Instead, start with 3–5 well-chosen OTAs that cater to your target market and region. Starting small and scaling strategically, with the right tools, ensures your OTA presence is both effective and manageable. Deciding whether to use a GDS depends on your target market and goals. Should You Sign Up?

OTA 52

OTA Hotels Travel Management 52