MediaBoom

MARCH 14, 2024

The advent of digital advertising has revolutionized the way lodgings are showcased, making it easier to compare features and services. Explore how these 15 services can elevate your property’s online presence, drawing in more visitors and boosting revenue: 1.

Digital Marketing 72

Digital Marketing Services Market Marketing 72

Inn Quest

MARCH 2, 2023

Hotel management is a complex and challenging task requiring business acumen and customer service skills. This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

Hotel Management

SEPTEMBER 25, 2024

Tang said Heritage Hotels will also benefit from TFE Hotels’ global distribution systems and centralised service model. TFE Hotels is set to establish a New Zealand Country Office in Auckland to support its growing presence in the market.

Global Distribution System 173

Global Distribution System Target Marketing Hotels Forecasting 173

SiteMinder

OCTOBER 29, 2024

In this guide we’ll hone in on how to start a property management business that services hotels and other short-term accommodation providers. Opportunities, such as new markets or services. Table of contents How important is a property management business plan? Weaknesses, such as financial or resource limitations.

Business 52

Business Management Target Marketing Revenue 52

eHotelier

AUGUST 20, 2023

It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings.

Hotel Sales 98

Hotel Sales Revenue Occupancy Sales 98

STAAH

DECEMBER 12, 2023

This not only adds value for guests but also allows hotels to upsell services and capture diverse customer preferences. Use targeted marketing campaigns across digital platforms and social media channels to promote these time-sensitive deals, driving immediate bookings while creating a buzz around your hotel.

Target Marketing 83

Target Marketing Cancellation Revenue Forecasting 83

Hotelogix

SEPTEMBER 19, 2024

Understanding the difference between online booking and travel agency services is crucial for hotel owners and managers looking to optimize their revenue streams. These platforms provide a self-service model that allows guests to compare prices, read reviews, and book rooms at their convenience. Schedule a Demo Call with Hotelogix

Travel 52

Travel OTA Target Marketing Occupancy 52

Hotelogix

AUGUST 6, 2024

This shift requires a comprehensive approach integrating cost control, strategic marketing, and top-notch guest services. Optimizing ancillary revenue streams: To diversify your revenue sources, consider enhancing offerings in food and beverage, spa services, and event hosting. It helps in brand building and loyalty creation.

Revenue 52

Revenue Management Upsell Target Marketing 52

STAAH

MAY 28, 2024

To succeed in hospitality, hotels must go beyond room bookings, tapping into ancillary services to drive growth amidst changing markets. With market dynamics constantly evolving, hotels must explore and innovate beyond traditional revenue streams. Ancillary services provide a more stable and diversified revenue for hotel.

Ancillary Revenue 89

Ancillary Revenue Revenue Services Events 89

Demand Calendar

APRIL 3, 2023

Every hotel has its unique channel mix that is affected by several things, including its position in the marketplace relative to its competitors, geographical location, reputation in the industry, and service offerings. Achieving the optimal distribution mix for a hotel is a complex task.

Target Marketing 83

Target Marketing Accommodation Services Management 83

Hotel Business

MAY 23, 2024

Colliers, a diversified professional services and investment management company, has revealed that its Hospitality Practice Group, as part of U.S. Capital Markets, closed on the refinancing of the EAST Miami Hotel, representing Trinity Investments and Certares Management.

Target Marketing 59

Target Marketing Retail Hotels Market 59

Social Hospitality

MARCH 6, 2023

If you’re a small business owner looking to drive sales and improve your profits, we have some effective marketing strategies for you. Know Who Your Target Audience Is Your marketing efforts will be fruitless if you aren’t reaching the right audience. Define your target audience by analyzing your existing customers.

Small Business 173

Small Business Business Market Marketing 173

SiteMinder

SEPTEMBER 22, 2024

A hotel subscription is a service that allows guests to pay a recurring fee—typically monthly or annually—in exchange for ongoing benefits like room access, discounts, or special perks. Hotels offering these services are seeing higher engagement and repeat visits. What is a hotel subscription?

Hotels 93

Hotels Revenue Services Target Marketing 93

Hotel Business

JULY 10, 2024

With more than 30 years of experience in the hospitality industry, including roles at Mint House and Starwood Hotels & Resorts Worldwide, he will lead the company’s strategic expansion, especially in the full-service and luxury hotel sectors across the company’s target markets.

Target Marketing 59

Target Marketing Hotels Resorts Management 59

Hotel Business

NOVEMBER 9, 2023

M3 Accounting Services Inc. M3 aims to deliver value, efficiency and robust automation within a simplistic software eco-system designed for smaller hoteliers,” said Scott Watson, chief sales and marketing officer, M3. “M3 has launched its new web-based accounting platform, M3 CoreSelect.

Target Marketing 59

Target Marketing Services Management Market 59

Hotelier Magazine

JANUARY 24, 2024

By Morag McKenzie Positioned at the top of the upscale select-service segment, Hyatt Place is a global brand with a growth focus on the locations that matter most to Canadian and international business and leisure travellers. internationally, Hyatt Place boasts 417 properties.

Target Marketing 59

Target Marketing Real Estate Branding Market 59

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 52

Business Revenue Hotels Occupancy 52

STAAH

OCTOBER 15, 2024

A good PMS streamlines these processes, freeing up staff to focus on delivering exceptional service. Tip for Hoteliers: Use your CRM data to create targeted marketing campaigns that cater to different guest segments, such as frequent travelers or special occasion visitors.

Operations 84

Operations OTA Overbooking Revenue 84

Hotel Business

MARCH 1, 2024

Knowland , provider of data-as-a-service insights on meetings and events for hospitality, reported a significant increase of 50% in convention and conference center platform usage in 2023. Leveraging data to capture event demand: Successful conference and convention centers are leveraging data to capture event demand.

Events 64

Events Target Marketing Scale Market 64

Little Hotelier

FEBRUARY 11, 2024

Guest experience and a holistic management approach To ensure guest experience is memorable, Limasan Villa combines personalised service, superior cleanliness, exceptional dining, and locally-inspired activities. Attracting guests relies on a holistic approach including a strong online presence, targeted marketing, and partnerships.

Revenue 98

Revenue Target Marketing General Manager Dining 98

MediaBoom

MARCH 29, 2024

They encapsulate the essence of luxury by highlighting services and experiences that go beyond the conventional, offering a glimpse into a world where every detail is tailored to meet the highest standards of sophistication and elegance. However, before your campaign can get underway, you have to get to know your target market.

Travel 97

Travel Target Marketing Digital Marketing Market 97

Lure Agency

NOVEMBER 16, 2022

But market research isn’t just about understanding your target market; it also provides valuable insights that can help you fine-tune your product or service offering, marketing strategy, and business model. ” To understand your target customer, you must understand market and customer research.

Market Research 52

Market Research B2B Target Marketing Marketing Strategy 52

Hotel Management

JUNE 20, 2024

Seibu Prince Hotels Worldwide Inc, Japan’s largest hotel chain, is on a mission to bring “omotenashi” – Japanese service from the heart – to the rest of the world under a new global identity. We have a very ambitious target to triple the number of hotels from 80 to 250 by 2035.

Resorts 147

Resorts Hotels Target Marketing Tourism 147

MediaBoom

AUGUST 1, 2024

How do you make marketing for hospitality and tourism successful? Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. You can ensure you target the right keywords in your ads.

Tourism 99

Tourism Market Marketing Hospitality 99

Hotelogix

SEPTEMBER 12, 2024

These platforms provide travelers with insights into the services, amenities, and experiences hotels offer, making them pivotal in the decision-making process for accommodations.  Booking.com : This site allows users to book their stays and leave reviews, giving prospective guests a real-time look at the quality of hotel services.

Hotels 52

Hotels Services Management Travel 52

Inn Quest

JULY 10, 2023

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

SiteMinder

MAY 21, 2023

The remarkable service and awe-inspiring ocean views leave a lasting impression on both local and global travellers, making it a coveted destination on their must-visit lists. Although the target market has since changed, what remains constant is the hotel’s standards and work ethic.

Resorts 98

Resorts Overbooking Yield Management OTA 98

STAAH

OCTOBER 15, 2024

A good PMS streamlines these processes, freeing up staff to focus on delivering exceptional service. Tip for Hoteliers: Use your CRM data to create targeted marketing campaigns that cater to different guest segments, such as frequent travelers or special occasion visitors.

OTA 52

OTA Overbooking Revenue Management Revenue 52

Cloudbeds

JUNE 23, 2023

This is how customers expect services today, including in the hotel industry. Look at how Whistle for Cloudbeds helps lodging businesses meet guests’ customer service expectations through the AI chatbot. Fast service In today’s fast-paced world, it’s essential to respond to messages promptly. Fast and easy.

Upsell 98

Upsell Services Hotels Target Marketing 98

Intelity

MARCH 2, 2023

Offer Highly Targeted Marketing Opportunities All smartphones possess geolocation services. And while most people use these for GPS functionality or updating social media, did you know you can adapt them for your property to send out targeted promotions and special offers?

Casinos 52

Casinos Target Marketing Branding Hotels 52

SiteMinder

OCTOBER 10, 2023

Cost-based pricing is a pricing method where the selling price of a product or service is determined by adding a markup to the unit cost or, in the case of hotels, the cost of keeping a room available and maintained for use. Are they offering lower rates, packages, or value-added services that could sway potential guests?

Target Marketing 59

Target Marketing Revenue Yield Management Market 59

Social Hospitality

MARCH 27, 2023

Understanding your target market’s preferences and concerns can help you create ad copy highlighting how your product solves their problems. Implement keyword research Keyword research lets you pinpoint the popular words and phrases your target audience uses while searching for products or services they need.

Cost Per Click 130

Cost Per Click ROI Market Research Target Marketing 130

Hotel Business

JUNE 22, 2023

Mission Hill Hospitality has acquired two new hotel assets in a single transaction as it continues to expand its portfolio throughout targeted markets in the U.S. The deal includes the Residence Inn Tuscaloosa, a 111-key hotel in Tuscaloosa, AL, and the 103-key Home2 Suites by Hilton Blacksburg in Blacksburg, VA. Terms are undisclosed.

Target Marketing 59

Target Marketing Hotels Closing Hospitality 59

Catala Consulting

JANUARY 9, 2024

Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours. Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC. Facebook Twitter LinkedIn

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

Hotel Management

AUGUST 17, 2023

The ebullient promotional literature trumpets the AirAsia Superapp as ‘the one-stop travel platform’ business of Capital A, offering consumers over 15 lines of products and services via the Superapp as well as the website. In addition, the AirAsia Super App has also been connected with more than 700 global airlines.

Business 130

Business Travel Target Marketing Market 130

Hotel Speak

MARCH 14, 2024

Highlight the hotel’s unique selling proposition (USP) – be it its rich history, architectural heritage, personalised service, or exceptional location. It can encompass aspects like exclusivity, impeccable service, cultural immersion, or a commitment to sustainability. Luxury transcends mere opulence.

Branding 84

Branding Hotels Target Marketing Email Marketing 84

STAAH

AUGUST 1, 2023

It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. 1) Understand your target audience: It is important to understand who your guests are in order to provide relevant offers and guest experiences and find the right channels to reach them.

Occupancy 89

Occupancy Hotel Sales Revenue Sales 89