Social Hospitality

MARCH 6, 2023

If you’re a small business owner looking to drive sales and improve your profits, we have some effective marketing strategies for you. Know Who Your Target Audience Is Your marketing efforts will be fruitless if you aren’t reaching the right audience. Define your target audience by analyzing your existing customers.

Small Business 173

Small Business Business Market Marketing 173

eHotelier

AUGUST 20, 2023

It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings.

Hotel Sales 98

Hotel Sales Occupancy Revenue Sales 98

MediaBoom

MARCH 14, 2024

The advent of digital advertising has revolutionized the way lodgings are showcased, making it easier to compare features and services. Explore how these 15 services can elevate your property’s online presence, drawing in more visitors and boosting revenue: 1.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking. Channel manager setup and third party connection audits.

Revenue Management 52

Revenue Management Revenue Services Management 52

SiteMinder

JULY 18, 2024

What is hotel customer service? Hotel customer service is the range of services and interactions provided by hotel staff to ensure a pleasant and satisfying experience for guests. Table of contents What is the importance of customer service in hotels? If that means you’re strides ahead of your rivals, all the better.

Services 52

Services Hotels Travel Business 52

STAAH

DECEMBER 12, 2023

This not only adds value for guests but also allows hotels to upsell services and capture diverse customer preferences. Use targeted marketing campaigns across digital platforms and social media channels to promote these time-sensitive deals, driving immediate bookings while creating a buzz around your hotel.

Target Marketing 82

Target Marketing Cancellation Forecasting Revenue 82

STAAH

MAY 28, 2024

To succeed in hospitality, hotels must go beyond room bookings, tapping into ancillary services to drive growth amidst changing markets. With market dynamics constantly evolving, hotels must explore and innovate beyond traditional revenue streams. Ancillary services provide a more stable and diversified revenue for hotel.

Ancillary Revenue 89

Ancillary Revenue Revenue Services Events 89

Demand Calendar

APRIL 3, 2023

Every hotel has its unique channel mix that is affected by several things, including its position in the marketplace relative to its competitors, geographical location, reputation in the industry, and service offerings. Achieving the optimal distribution mix for a hotel is a complex task.

Target Marketing 81

Target Marketing Accommodation Services Management 81

Hotel Speak

DECEMBER 9, 2024

Creating one consolidated platform to analyse performance metrics and manage reservations allows you to tweak your services in real time to enhance a guests stay. This data can be used to personalise targeted offers and discounts to encourage guests to return in the future.

Services 86

Services Target Marketing Sales Management 86

Anthony Iannarino

MAY 2, 2019

Many of them believe that their business should run like Amazon.com, with them offering a product or service or solution, and people clicking to buy what they sell, an idea that works well for some transactional sales, but performs poorly when their target clients need help (and even Amazon has salespeople for AWS, their biggest money-maker).

Sales 95

Sales Target Marketing Marketing Strategy Services 95

Little Hotelier

FEBRUARY 11, 2024

Guest experience and a holistic management approach To ensure guest experience is memorable, Limasan Villa combines personalised service, superior cleanliness, exceptional dining, and locally-inspired activities. Attracting guests relies on a holistic approach including a strong online presence, targeted marketing, and partnerships.

Revenue 98

Revenue Target Marketing General Manager Dining 98

Hotel Management

JUNE 20, 2024

Seibu Prince Hotels Worldwide Inc, Japan’s largest hotel chain, is on a mission to bring “omotenashi” – Japanese service from the heart – to the rest of the world under a new global identity. We have a very ambitious target to triple the number of hotels from 80 to 250 by 2035.

Resorts 147

Resorts Hotels Target Marketing Tourism 147

Hotel Management

DECEMBER 20, 2023

A lot of the target [market] was around project-focused corporate opportunity. It works really well because the retailers and the hotel feed off each other, particularly in that self-catering serviced apartment space, it works really well and it’s great for the guest. It is a mix. This is your first partnership with Gurner.

Construction 267

Construction Shopping Pipeline Occupancy 267

MediaBoom

MARCH 29, 2024

They encapsulate the essence of luxury by highlighting services and experiences that go beyond the conventional, offering a glimpse into a world where every detail is tailored to meet the highest standards of sophistication and elegance. However, before your campaign can get underway, you have to get to know your target market.

Travel 94

Travel Target Marketing Digital Marketing Marketing 94

Social Hospitality

JANUARY 16, 2023

Data-driven marketing enhances marketers’ ability to target key market segments, such as Millennials , women, seniors, or other segments for which a product or service is designed. To be sure, marketers have always used data to develop a company’s marketing platform or to create targeted promotions.

Market 162

Market Marketing Marketing Strategy Consumer 162

Social Hospitality

JULY 5, 2022

Promote your goods/services or announce upcoming events, sales, and discounts to attract current and potential customers. This is essential if you’re launching a new product/service or you want to accentuate seasonal promotions and upcoming events. Many companies prefer to reach their target market over the phone.

Market 189

Market Marketing Branding Services 189

Social Hospitality

MARCH 27, 2023

Understanding your target market’s preferences and concerns can help you create ad copy highlighting how your product solves their problems. Implement keyword research Keyword research lets you pinpoint the popular words and phrases your target audience uses while searching for products or services they need.

Cost Per Click 130

Cost Per Click ROI Market Research Target Marketing 130

SiteMinder

SEPTEMBER 22, 2024

A hotel subscription is a service that allows guests to pay a recurring fee—typically monthly or annually—in exchange for ongoing benefits like room access, discounts, or special perks. Hotels offering these services are seeing higher engagement and repeat visits. What is a hotel subscription?

Hotels 96

Hotels Revenue Services Target Marketing 96

SiteMinder

MAY 21, 2023

The remarkable service and awe-inspiring ocean views leave a lasting impression on both local and global travellers, making it a coveted destination on their must-visit lists. Although the target market has since changed, what remains constant is the hotel’s standards and work ethic.

Resorts 98

Resorts Overbooking Yield Management OTA 98

Cloudbeds

JUNE 23, 2023

This is how customers expect services today, including in the hotel industry. Look at how Whistle for Cloudbeds helps lodging businesses meet guests’ customer service expectations through the AI chatbot. Fast service In today’s fast-paced world, it’s essential to respond to messages promptly. Fast and easy.

Upsell 98

Upsell Services Hotels Target Marketing 98

SiteMinder

OCTOBER 29, 2024

In this guide we’ll hone in on how to start a property management business that services hotels and other short-term accommodation providers. Opportunities, such as new markets or services. Table of contents How important is a property management business plan? Weaknesses, such as financial or resource limitations.

Business 59

Business Management Target Marketing Revenue 59

Hotel Management

AUGUST 17, 2023

The ebullient promotional literature trumpets the AirAsia Superapp as ‘the one-stop travel platform’ business of Capital A, offering consumers over 15 lines of products and services via the Superapp as well as the website. In addition, the AirAsia Super App has also been connected with more than 700 global airlines.

Business 130

Business Travel Target Marketing Market 130

A Sales Guy

APRIL 10, 2013

Is your target market sensitive to capital expenses? What impact does buying your product or service have on your customer/prospects balance sheet or P&L? Is what your selling a capital expense or a operating expense? How does this affect the sale?

Operations 106

Operations B2B Sales Shopping 106

Hotelogix

SEPTEMBER 12, 2024

These platforms provide travelers with insights into the services, amenities, and experiences hotels offer, making them pivotal in the decision-making process for accommodations.  Booking.com : This site allows users to book their stays and leave reviews, giving prospective guests a real-time look at the quality of hotel services.

Hotels 84

Hotels Services Management Travel 84

MediaBoom

AUGUST 1, 2024

How do you make marketing for hospitality and tourism successful? Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. You can ensure you target the right keywords in your ads.

Tourism 94

Tourism Market Marketing Hospitality 94

Hotelogix

AUGUST 6, 2024

This shift requires a comprehensive approach integrating cost control, strategic marketing, and top-notch guest services. Optimizing ancillary revenue streams: To diversify your revenue sources, consider enhancing offerings in food and beverage, spa services, and event hosting. It helps in brand building and loyalty creation.

Revenue 52

Revenue Management Upsell Target Marketing 52

Hotelier Magazine

JANUARY 24, 2024

By Morag McKenzie Positioned at the top of the upscale select-service segment, Hyatt Place is a global brand with a growth focus on the locations that matter most to Canadian and international business and leisure travellers. internationally, Hyatt Place boasts 417 properties.

Target Marketing 59

Target Marketing Real Estate Branding Market 59

Hotel Business

MARCH 1, 2024

Knowland , provider of data-as-a-service insights on meetings and events for hospitality, reported a significant increase of 50% in convention and conference center platform usage in 2023. Leveraging data to capture event demand: Successful conference and convention centers are leveraging data to capture event demand.

Events 65

Events Target Marketing Scale Marketing 65

Hotel Business

MAY 23, 2024

Colliers, a diversified professional services and investment management company, has revealed that its Hospitality Practice Group, as part of U.S. Capital Markets, closed on the refinancing of the EAST Miami Hotel, representing Trinity Investments and Certares Management.

Target Marketing 59

Target Marketing Retail Hotels Market 59

Hotelogix

SEPTEMBER 19, 2024

Understanding the difference between online booking and travel agency services is crucial for hotel owners and managers looking to optimize their revenue streams. These platforms provide a self-service model that allows guests to compare prices, read reviews, and book rooms at their convenience. Schedule a Demo Call with Hotelogix

Travel 52

Travel OTA Target Marketing Occupancy 52

Hotel Business

APRIL 4, 2024

.” Trivedi noted that AI-driven platforms like Google’s new search experience gives hoteliers the opportunity to “know your guest up close and personal, and you can do targeted marketing.” “AI is scary, but it is a great opportunity.”

Target Marketing 111

Target Marketing OTA Scale Resorts 111

Cloudbeds

APRIL 15, 2024

When the pandemic hit in 2020, property owners were forced to adopt technology to meet traveler demand for contactless services and offset staffing shortages. Whereas self-service automation involves guests helping themselves, employee-facing automation involves computers helping employees.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

STAAH

OCTOBER 15, 2024

A good PMS streamlines these processes, freeing up staff to focus on delivering exceptional service. Tip for Hoteliers: Use your CRM data to create targeted marketing campaigns that cater to different guest segments, such as frequent travelers or special occasion visitors.

Operations 83

Operations OTA Overbooking Revenue 83

Hotel Business

NOVEMBER 9, 2023

M3 Accounting Services Inc. M3 aims to deliver value, efficiency and robust automation within a simplistic software eco-system designed for smaller hoteliers,” said Scott Watson, chief sales and marketing officer, M3. “M3 has launched its new web-based accounting platform, M3 CoreSelect.

Target Marketing 59

Target Marketing Services Management Market 59

STAAH

AUGUST 1, 2023

It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. 1) Understand your target audience: It is important to understand who your guests are in order to provide relevant offers and guest experiences and find the right channels to reach them.

Occupancy 89

Occupancy Hotel Sales Revenue Sales 89

SiteMinder

APRIL 11, 2024

Step 3: Implement targeted marketing campaigns to reach specific audiences Developing targeted marketing campaigns allows you to connect with specific segments of your potential guest base, tailoring your message to their unique preferences and needs. Include images of the personalised guest services and amenities.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

Lure Agency

NOVEMBER 16, 2022

But market research isn’t just about understanding your target market; it also provides valuable insights that can help you fine-tune your product or service offering, marketing strategy, and business model. ” To understand your target customer, you must understand market and customer research.

Market Research 52

Market Research B2B Target Marketing Marketing Strategy 52