SiteMinder

JANUARY 8, 2024

Creating a one-stop shop for your guests is important for convenience. You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning. Build relationships with guests Develop a better rapport with your target market segment.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JANUARY 8, 2024

Creating a one-stop shop for your guests is important for convenience. You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning. Build relationships with guests Develop a better rapport with your target market segment.

Operations 52

Operations Management OTA Hotels 52

Cloudbeds

MARCH 23, 2023

Popular eCommerce platforms like Amazon and Uber have raised the bar, conditioning consumers to expect shopping online to be simple, fast, and secure. Develop a search engine marketing (SEM) strategy by exploring paid advertising options on Google, Facebook, and other social media sites. Experiment with metasearch marketing.

OTA 98

OTA Digital Marketing Travel Market 98

Cloudbeds

MARCH 15, 2023

Second, you still have to invest in marketing efforts to attract travelers and remain competitive. That way, you keep them from leaving your site to rate shop on OTAs, and you also give them a reason to book by showing that you have the best rate.

OTA 98

OTA Revenue Travel Hotels 98

SiteMinder

JULY 13, 2024

Additionally, OTAs aggregate a wide range of hotel options, providing users with a one-stop-shop for comparison shopping, which can attract more clicks and in turn, improved positioning. Take advantage of the shifting market and raise your rates compared to keeping them static in order to earn more revenue.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Cloudbeds

MARCH 3, 2023

From restaurants and lounges to spas and gift shops, hotels today offer a lot more than just a place to sleep. These could include: Restaurant Bar Room-service Spa Gift shop Rentals Tours Transportation A hotel POS system allows you to efficiently process transactions from every point-of-sale, all in one place. Upselling opportunities.

Sales 98

Sales Hotels Revenue Revenue Management 98

MediaBoom

APRIL 5, 2024

The Strategy Behind Successful Influencer Partnerships Choosing the Right Influencers : The effectiveness of an influencer partnership hinges on alignment between the influencer’s audience and the travel brand’s target market. It’s not just about follower count but engagement rate, audience demographics, and content style.

Marketing Strategy 86

Marketing Strategy Market Marketing Travel 86