eHotelier

NOVEMBER 20, 2023

By understanding the needs of their target market, providing them with tailored services, and creating unique experiences for them, hotels can take advantage of these emerging trends and turn their property into an essential destination in the remote work movement.

Target Marketing 105

Target Marketing Market Marketing Hotel Sales 105

eHotelier

AUGUST 20, 2023

It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings.

Hotel Sales 98

Hotel Sales Occupancy Revenue Sales 98

Inn Quest

MARCH 2, 2023

This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers. Develop a Strong Marketing Strategy Once you clearly understand your target market, developing a solid marketing strategy is next.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

Hotel Management

SEPTEMBER 25, 2024

TFE Hotels is set to establish a New Zealand Country Office in Auckland to support its growing presence in the market. Rendezvous Heritage Auckland Rooftop Pool “Auckland and Wellington are key target markets for us, with our Adina and Travelodge brands already well established,” said TFE Hotels’ Group Chief Operating Officer, Chris Sedgwick.

Global Distribution System 173

Global Distribution System Target Marketing Hotels Forecasting 173

eTourism

APRIL 14, 2016

Ever wonder who's really accessing your website? Google Analytics gives you access to a wealth of demographic data that can give you some valuable insights on the guests behind all those anonymous clicks. In today's blog, you'll discover how to tap into t

Target Marketing 52

Target Marketing Market Marketing Hotel Marketing 52

A Sales Guy

SEPTEMBER 8, 2014

My boy Bob made it his mission to close a client that I had dismissed as not our target market and not a good fit. It wasn’t out target market, as they weren’t technology. It’s the ultimate in personal ownership and accountability. When people make something their mission, s**t gets done.

Target Marketing 118

Target Marketing Sales Hiring Pipeline 118

Hotel Management

JUNE 27, 2024

While the two properties have very different target markets, what we share is a recognition of the thriving tourist appeal of the Mornington Peninsula,” said Group General Manager, Craig Dodd. “The Keith also welcomes self-caterers, providing full use of the new communal outdoor kitchen.”

Motels 130

Motels Target Marketing General Manager Shopping 130

Refine

OCTOBER 9, 2023

From pricing analysis to targeted marketing, from occupancy rates to guest engagement, every hotelier knows that metrics are important – but how do you sort the interesting from the invaluable? Hospitality is awash with data. What to Do with the Hotel Data?

Target Marketing 85

Target Marketing Occupancy Hotels Market 85

Hotel Management

AUGUST 8, 2024

ATEC also recommends an additional budget of AU$5 million per annum be allocated to Tourism Australia to undertake promotional activities encouraging WHM to travel and work across Australia, and that targeted marketing efforts are implemented to promote regional dispersion of WHMs.

Tourism 130

Tourism Hospitality Target Marketing Business 130

STAAH

DECEMBER 12, 2023

Use targeted marketing campaigns across digital platforms and social media channels to promote these time-sensitive deals, driving immediate bookings while creating a buzz around your hotel. Targeted Marketing and Segmentation Segment your audience based on demographics, interests, or past booking behaviors.

Target Marketing 92

Target Marketing Cancellation Forecasting Revenue 92

Belza

NOVEMBER 30, 2024

Turning Gen Z Trends into Room Revenue; Boosting Hotel Performance with Targeted Marketing Campaigns | Hotel Marketing

Hotel Marketing 52

Hotel Marketing Revenue Market Marketing 52

Hotel Management

SEPTEMBER 24, 2024

The hotel sector is a major target market for many businesses. L-R Tony Ryan (Trilogy Hotels), Luke Moran (LA Co.) and James Doolan (Hotel Council Aotearoa) enjoying Tuesday evening’s networking event at Drifter Christchurch “There is no better way to do that than hosting the premier annual gathering of hoteliers. “We

Events 147

Events Hotels Target Marketing Accommodation 147

A Sales Guy

JANUARY 4, 2018

How many of those people do you think will be your target market? Are any of the people commenting or liking, your target market? How many people do you think will comment? Pay attention, and see who is commenting on more than just one article. Pay attention to their title.

Target Marketing 100

Target Marketing Market Marketing Sales 100

Demand Calendar

APRIL 3, 2023

It requires understanding the target market, analyzing data from various sources, mapping against online channels, setting up the website for booking success, building a loyalty program, and regularly reviewing the distribution strategy. Achieving the optimal distribution mix for a hotel is a complex task.

Target Marketing 83

Target Marketing Accommodation Services Management 83

STAAH

DECEMBER 18, 2023

It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Read full blog 7Ps of Hotel Marketing Hotel Marketing is only effective if the execution is done right.

Hospitality 96

Hospitality Occupancy Target Marketing Hotel Sales 96

Social Tables

SEPTEMBER 7, 2017

If you want to stand out you need to make your ads relevant to your target market. Making an ad relevant means speaking to your target market’s pain points and status symbols. Your target market is the same way. You cannot just guess what your target market wants.

Target Marketing 60

Target Marketing Hotels Digital Marketing Marketing 60

Anthony Cole Training

SEPTEMBER 1, 2020

Within 10 years, Hispanics will account for over 21% of the population in the United States. There is a valuable opportunity to understand and proactively adjust to this coming shift in demographics.

Consumer 261

Consumer Target Marketing Closing Sales 261

Social Hospitality

MARCH 27, 2023

Once you’ve gathered these insights, you can reference them directly while marketing your products to your ideal customers, creating a more personalized message and increasing the likelihood of customers converting. Suppose you sell a beauty product. These methods can lead to higher click-through and conversion rates and better ROI.

Cost Per Click 130

Cost Per Click ROI Market Research Target Marketing 130

Textedly

MAY 23, 2024

Simply put, SMS campaigns are targeted marketing initiatives that utilize text messages to reach and engage with customers. What are SMS Campaigns? Whether it's promoting a new product, offering exclusive deals, or providing timely updates, SMS campaigns offer a direct line of communication between businesses and their audience.

Market 52

Market Marketing Target Marketing Business 52

Little Hotelier

FEBRUARY 11, 2024

Attracting guests relies on a holistic approach including a strong online presence, targeted marketing, and partnerships. Often guest expectations are exceeded and they are always impressed by the dedication to hospitality. However, to make this process easy and effective, Wan and the team required the help of technology.

Revenue 98

Revenue Target Marketing General Manager Dining 98

Hotel Management

JUNE 20, 2024

“We have a very ambitious target to triple the number of hotels from 80 to 250 by 2035. The majority of [new hotels] will be outside Japan, and Australia is one of the key target markets.

Resorts 147

Resorts Hotels Target Marketing Tourism 147

Hotel Management

DECEMBER 20, 2023

A lot of the target [market] was around project-focused corporate opportunity. Is it mostly corporate guests or are you seeing much on the leisure side? It is a mix. We focus on extended stay corporate travel but, because of all the great amenities and spa, we do get our share of leisure.

Construction 267

Construction Shopping Pipeline Occupancy 267

Revinate

JULY 24, 2024

The Arca in Hong Kong used unified customer profiles that included all spending behaviors to implement targeted marketing campaigns, resulting in a revenue lift of HK$ 1.6M (over $200k USD) and an average revenue of HK$117k (nearly [.] Read more here.

Revenue 52

Revenue Target Marketing Hotels Market 52

Social Hospitality

JANUARY 16, 2023

Best practices for data-driven marketing include ensuring the utmost ethical standards regarding data protection and use. In addition, the approach should prioritize personalized messaging and targeted marketing.

Market 162

Market Marketing Marketing Strategy Consumer 162

A Sales Guy

JANUARY 14, 2013

Social media provides sales people with insight and connectivity to their target market in ways that didn’t exist just a couple of years ago. Social Selling - Social media has created a new approach for sales people to connect and engage with customers and prospects.

Sales 122

Sales Market Marketing Target Marketing 122

Social Hospitality

MARCH 6, 2023

When developing your USP, consider the needs and desires of your target market, factors that make your business unique, along with the benefits of doing business with your company. Your USP should also clearly communicate the reasons why customers should choose you over your competitors.

Small Business 173

Small Business Business Market Marketing 173

Boutique Hotel News

MARCH 3, 2023

BHN meets JS Anand, founder and CEO of LEVA Hotels, to learn more about the boutique hospitality company, target markets for expansion , and challenges entering the African market. The post GIOHIS 2023: JS Anand, LEVA Hotels appeared first on Boutique Hotel News.

Target Marketing 52

Target Marketing Hotels Market Marketing 52

A Sales Guy

AUGUST 8, 2017

All these prospecting techniques are nothing more than varying communication approaches and learning to use them all based on your target market is how you win. We need to stop claiming sales techniques are dead and instead figure out how to build our communication stack.

Sales 101

Sales Target Marketing Market Marketing 101

Revinate

JULY 5, 2023

Imagine what it would be like if your sales, marketing, and guest-facing teams could all effortlessly collaborate, working from a unified view of each guest’s preferences, behaviors, and needs. The post Hidden treasure: Explore the rich benefits of a Customer Data Platform for hotels appeared first on Revinate.

Target Marketing 52

Target Marketing Sales Market Marketing 52

Hotel Management

AUGUST 17, 2023

This allows AirAsia Super App to present more cross-sell marketing opportunities and increase visibility for each hotel partner in reaching the right target market.” “In addition, the AirAsia Super App has also been connected with more than 700 global airlines. So now you’re starting to see the big picture.

Business 130

Business Travel Target Marketing Market 130

Anthony Iannarino

MAY 2, 2019

They spend their time looking for a go-to-market strategy that eliminates the need for salespeople, a part of the business they see as a cost, and one they have no idea how to engage and manage effectively. By trying to make selling easy, they make obtaining clients and opportunities more difficult.

Sales 95

Sales Target Marketing Marketing Strategy Services 95

Hotelier Magazine

JANUARY 24, 2024

They’re multi-tasking, ambitious professionals who travel out of necessity and are constantly balancing the priorities of work and life,” explains Scott Richer, VP, Real Estate & Development (Canada), adding the brand’s target market is the same whether operating in Canada or internationally.

Target Marketing 59

Target Marketing Real Estate Branding Market 59

A Sales Guy

DECEMBER 1, 2016

Marketing content designed to generate leads is weak, uninspiring and offers little value to the target market. Most content sucks. Yup, I said it. Sorry, in too many cases it is true. When was the last time you found or even downloaded an exquisite ebook, or attended a great webinar or was offered a compelling study?

Marketing 117

Marketing Market Target Marketing Marketing Strategy 117

Hotel Business

MARCH 1, 2024

Larger meeting space locations are turning to data-driven analytics to fill need periods, analyze account behavior, and understand target market trends for events for 25 or more attendees. Leveraging data to capture event demand: Successful conference and convention centers are leveraging data to capture event demand.

Events 64

Events Target Marketing Scale Market 64

Hotel Business

MAY 23, 2024

Owens added, “Trinity and Certares’ institutional sponsorship, Swire and the EAST brand’s focus on the property and the continued strong performance of the asset made this a sought-after opportunity for the debt capital markets.

Target Marketing 59

Target Marketing Retail Hotels Market 59

STAAH

MAY 28, 2024

Market Effectively: Use targeted marketing campaigns to promote ancillary services to both current guests and potential visitors. Train Staff: Ensure that staff are well-trained to promote and deliver ancillary services effectively.

Ancillary Revenue 98

Ancillary Revenue Revenue Services Events 98

MediaBoom

MARCH 29, 2024

Discover who your target market should be when creating travel ads for luxury audiences and what elements the ads require. Target Audience for Luxury Travel With so many luxury travel ad ideas, the gears should be turning in your head about how to proceed with yours.

Travel 94

Travel Target Marketing Digital Marketing Marketing 94