Hotel Management

JUNE 20, 2024

“We have a very ambitious target to triple the number of hotels from 80 to 250 by 2035. The majority of [new hotels] will be outside Japan, and Australia is one of the key target markets. Takanawa Hanakohro “Historically, the relationship between Japan and Australia has been always good,” Kaneda said. million in 2023]. “I

Resorts 147

Resorts Hotels Target Marketing Tourism 147

STAAH

DECEMBER 18, 2023

Read full blog Sustainable Hospitality: Meeting the needs of today’s eco-conscious traveler Clearly, sustainability has been a major priority trending this year. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals.

Hospitality 88

Hospitality Occupancy Target Marketing Hotel Sales 88

Hotelogix

AUGUST 6, 2024

Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Run targeted marketing campaigns to attract high-value guests. Make the best use of social media and content marketing. Participate in travel trade shows and online travel forums to network and attract new guests.

Revenue 52

Revenue Management Upsell Target Marketing 52

Hotel Business

AUGUST 11, 2023

According to Marriott, the new-build concept will consist of 124 keys and “is perfect for secondary and suburban markets with a concentration of class B multifamily.” ” The company said it already has 1,800 target markets identified in the U.S. and Canada.

Branding 98

Branding Target Marketing Closing Revenue 98

Hotelier Magazine

JANUARY 24, 2024

By Morag McKenzie Positioned at the top of the upscale select-service segment, Hyatt Place is a global brand with a growth focus on the locations that matter most to Canadian and international business and leisure travellers.

Target Marketing 59

Target Marketing Real Estate Branding Market 59

gcommerce

AUGUST 27, 2024

But revenue management doesn't exist in isolation; it thrives when sales and marketing work with it in concert, and one of the primary channels that transcend both marketing and revenue management is metasearch. Metasearch engines have revolutionized the way travelers search, compare, and book accommodations.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

STAAH

MAY 28, 2024

By providing state-of-the-art facilities and services such as catering, audio-visual equipment, and event planning, hotels can attract business travelers and event organizers. 3) Wellness and Spa Services Investing in a spa, fitness center, or wellness programs can attract health-conscious travelers.

Ancillary Revenue 85

Ancillary Revenue Revenue Services Events 85

Cloudbeds

FEBRUARY 7, 2023

For independent properties, another challenge is competing with global loyalty programs offered by big hotel brands and online travel agencies (OTAs). In today’s discount-driven marketplace, hotels often try to “buy loyalty” from travelers with special rates and value-adds. Besides, not all travelers love loyalty programs.

Travel 52

Travel Hotels OTA Services 52

Hotelogix

SEPTEMBER 6, 2024

You have the opportunity to personally meet your target market. Picture how invaluable and priceless the information you can gain from them to aid in your upcoming marketing campaigns. It aids in drawing in corporate travelers, travel agencies, and event coordinators as potential hotel visitors.  Why Attend?

Events 52

Events Hotels Business Travel 52

Inn Quest

JULY 10, 2023

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

Hotel Speak

MARCH 14, 2024

Consider demographics, psychographics (values, interests, and lifestyle), and travel motivations. Partner with relevant media outlets and social media influencers to reach the target audience and generate positive brand awareness. The luxury travel landscape is dynamic. Luxury is multifaceted.

Branding 84

Branding Hotels Target Marketing Email Marketing 84

Little Hotelier

AUGUST 29, 2023

Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. It usually involves using various channels such as your website, listings on booking sites, and social media to gain the attention of travellers.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

eZee Absolute

SEPTEMBER 13, 2023

In today’s digital age, we all know that travellers are more likely to grab their smartphones and start searching for the perfect hotel online. Consider collaborating with online booking platforms to expand your reach and cater to the modern traveller’s needs. That said, travellers are more eco-conscious than ever.

Consumer 59

Consumer Hospitality Hotels Accommodation 59

Hotel Business

MARCH 31, 2023

As the resurgence of travel continues, we are proud to grow our portfolio in key destinations around the globe,” said Larry Cuculic, president/CEO, BWH Hotel Group. “As As a global company we are focused on thoughtfully growing and expanding our footprint to ensure we can provide exceptional travel experiences to guests around the world. “As

Hotels 59

Hotels Target Marketing Branding Travel 59

Hotel Business

MARCH 14, 2024

How have these platforms changed guest expectations, and how they plan their travels? We know that guests turn to social media channels for research in the consideration stage of their travels. Valor has taken the time to understand the needs of the modern, savvy traveler and respond accordingly.

Hospitality 64

Hospitality Target Marketing Business Consumer 64

Hotel Speak

MARCH 27, 2024

Here’s how brand positioning works: Target Audience: Who are your ideal guests? Are you targeting families seeking adventure, couples craving romance, or business travellers prioritising efficiency? Understanding your target audience is the first step to crafting a brand that resonates with their needs and desires.

Branding 82

Branding Hotels Market Marketing 82

Hotelogix

DECEMBER 7, 2023

The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. It allows travellers to compare rates and services of multiple properties.   Understanding OTAs OTAs refer to Online Travel Agencies, which are online hotel booking websites for travelers and online sales channels for hotels.

OTA 107

OTA Overbooking ROI Hotels 107

MediaBoom

APRIL 5, 2024

Did you know that nearly 70% of travelers turn to search engines when planning their trips. With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels.

Marketing Strategy 86

Marketing Strategy Market Marketing Travel 86

SiteMinder

SEPTEMBER 26, 2022

An additional step is understanding the market segmentation of your local market: knowing what travellers are already staying in your market sets the tone for establishing fair share and fuels meaningful comparisons as well as realistic outlooks. Source market (which may be different from a traveller’s nationality).

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

Inn Quest

JUNE 13, 2023

Define Your Target Audience: To create an effective marketing campaign, it’s crucial to understand your target audience inside out. Consider the age, location, interests and travel preferences of your ideal guests. Or enhance brand visibility in your target market?

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

Cloudbeds

JUNE 23, 2023

Instant gratification is a significant factor in travelers’ behavior when researching their next trip. The hospitality chatbot’s main goal is to help travelers find solutions no matter where or what device they use. The travel industry is ranked among the top 5 for chatbot applications, accounting for 16% of their use.

Upsell 98

Upsell Services Hotels Target Marketing 98

MediaBoom

AUGUST 23, 2024

With countless options at their fingertips, discerning travelers expect nothing short of exceptional experiences. To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies.

Resorts 84

Resorts Market Marketing Marketing Strategy 84

Catala Consulting

JANUARY 9, 2024

Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours. Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC.

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

Lure Agency

MARCH 24, 2023

It consists of remote employees or executives from one or more companies who devote time to discuss their business strategies, work on projects, or brainstorm ideas for future growth — all without traveling for an extended period. Relationship Marketing Fills a Better Funnel Why should hotel salespeople care?

Ancillary Revenue 116

Ancillary Revenue Hiring Hotels Business 116

Little Hotelier

OCTOBER 11, 2023

A hotel blog is a dedicated section of your website where your hotel can publish articles designed to inform and/or entertain your target audience. By writing about your hotel, your area and general travel topics, you can sell your property and destination to the world. Hotel blogs represent a golden opportunity to attract more guests.

Hotels 52

Hotels Travel Motels Accommodation 52

SiteMinder

AUGUST 28, 2022

It’s well established by now that OTAs (online travel agencies) are crucial for your hotel’s booking success, both as a marketing and distribution channel, particularly as online travel bookings continue to grow. An OTA is an online travel agent (or online travel agency). What is an OTA?

OTA 52

OTA Travel Accommodation Market 52

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. How will we attract our different client target markets and niche guest segments. Email marketing.

Market 59

Market Marketing Hotels ROI 59

STAAH

MARCH 19, 2024

They enable personalized experiences, data collection, and targeted marketing efforts. With an increasing number of travelers using mobile devices to research and book accommodations, a mobile-friendly website is essential for capturing direct bookings.

Target Marketing 86

Target Marketing Accommodation Market Marketing 86

MediaBoom

AUGUST 6, 2024

It involves pinpointing the specific type of traveler your hotel aims to attract. This could be a business traveler, a leisure tourist, a family, or a specific demographic like millennials or luxury seekers. What are their pain points when traveling? What amenities are they looking for? Each of these transmits a signal.

Branding 90

Branding Hotels Services Market 90

Hotel Management

DECEMBER 20, 2023

We focus on extended stay corporate travel but, because of all the great amenities and spa, we do get our share of leisure. A lot of the target [market] was around project-focused corporate opportunity. Is it mostly corporate guests or are you seeing much on the leisure side? It is a mix.

Construction 267

Construction Shopping Pipeline Occupancy 267

Hotelier Magazine

SEPTEMBER 12, 2023

The same applies to different forms of digital marketing and we are seeing how the travel industry is applying AI across many disciplines. SEO continues to be a key marketing tactic for travel businesses and comprehensive travel SEO touches on a wide range of different tactics and strategies.

Digital Marketing 52

Digital Marketing Scale Email Marketing Market 52

Hotel Speak

JULY 19, 2024

And this needs to be specific by segment: leisure, corporate travel, wholesale, etc. You need to know, if you take a group of 50 rooms, what does that mean if you’re displacing 50 corporate travelers? You need to know how much those corporate travelers will spend, in total, at your property.

Revenue 63

Revenue Management Revenue Management Average Daily Rate 63

STAAH

JULY 16, 2024

When it comes to winning over travelers, it’s all about making your mark. Here are some tips for effective partnerships: Influencer Collaborations: Partner with travel influencers who can introduce your property to their followers. Ensure the influencer’s audience aligns with your target market for maximum impact.

Revenue 85

Revenue Target Marketing Email Marketing Events 85

SiteMinder

OCTOBER 10, 2023

Economic indicators – Stay abreast of economic conditions which might affect consumer spending and travel trends, adapting your pricing strategy to meet changing market dynamics. Customer perception – Gauge how price changes are perceived by your target market.

Target Marketing 59

Target Marketing Revenue Yield Management Market 59

Little Hotelier

OCTOBER 23, 2023

Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. It can be an effective and cheap way to reach a large audience of potential travellers. Learn more Why is social media marketing in the hotel industry important?

Market 105

Market Marketing Hotels Travel 105

Intelity

JULY 6, 2023

As travel continues to ramp up to pre-pandemic levels, hoteliers must use AI advancements and data science to their advantage to streamline workflow and drive additional revenue. Understanding guest behavior and offering targeted marketing, pricing, and customization options is key to driving organization-wide decision-making.

ROI 52

ROI Target Marketing Revenue Hospitality 52

Hotelogix

JULY 11, 2024

Additionally, implement targeted marketing campaigns to drive traffic to your direct booking channels, including hotel website and social media page.    Leverage data for insights Harness the power of revenue management analytics to gain invaluable insights into guest behavior, market trends, and booking patterns.

Revenue Management 52

Revenue Management Revenue Management Hotels 52