MediaBoom

APRIL 5, 2024

Did you know that nearly 70% of travelers turn to search engines when planning their trips. With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels.

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

Inn Quest

MARCH 2, 2023

This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers. Develop a Strong Marketing Strategy Once you clearly understand your target market, developing a solid marketing strategy is next.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

Hotelogix

NOVEMBER 28, 2024

The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape.  Business travelers typically seek workspace-friendly rooms with fast Wi-Fi, while families require spacious accommodations with connecting rooms.

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

Hotelogix

SEPTEMBER 19, 2024

Understanding the difference between online booking and travel agency services is crucial for hotel owners and managers looking to optimize their revenue streams. In contrast, a Travel Agency typically involves a human element where agents assist clients in planning their trips. Travel Agency vs Online Booking: Which is Better?

Travel 52

Travel OTA Target Marketing Occupancy 52

Amadeus Hospitality

JANUARY 9, 2025

Assess whether the program aligns with your hotel’s offerings and target market. In the 2024 Global Meetings & Events Forecast by American Express Global Business Travel , 78% aim for a net zero footprint by 2024, which is influencing venue selections.

Hotel Sales 85

Hotel Sales Sales Events Hotels 85

Hotel Management

JUNE 20, 2024

“We have a very ambitious target to triple the number of hotels from 80 to 250 by 2035. The majority of [new hotels] will be outside Japan, and Australia is one of the key target markets. Takanawa Hanakohro “Historically, the relationship between Japan and Australia has been always good,” Kaneda said. million in 2023]. “I

Resorts 147

Resorts Hotels Target Marketing Tourism 147

STAAH

DECEMBER 18, 2023

Read full blog Sustainable Hospitality: Meeting the needs of today’s eco-conscious traveler Clearly, sustainability has been a major priority trending this year. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals.

Hospitality 98

Hospitality Occupancy Target Marketing Hotel Sales 98

STAAH

MAY 28, 2024

By providing state-of-the-art facilities and services such as catering, audio-visual equipment, and event planning, hotels can attract business travelers and event organizers. 3) Wellness and Spa Services Investing in a spa, fitness center, or wellness programs can attract health-conscious travelers.

Ancillary Revenue 115

Ancillary Revenue Revenue Services Events 115

MediaBoom

JULY 19, 2023

The luxury travel market was valued at a staggering $241.4 And this number is only set to increase with the rise in disposable income and social media presence — resulting in luxury travel becoming a hot commodity among travelers willing to pay premium prices. But what exactly makes luxury travel brands so appealing?

Branding 63

Branding Travel Services Marketing 63

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 95

Business Revenue Hotels Occupancy 95

MediaBoom

AUGUST 1, 2024

McKinsey & Company estimates that domestic travel will experience a three-percent rate of growth per year. How do you make marketing for hospitality and tourism successful? How do you make marketing for hospitality and tourism successful? That means your hospitality and travel agency needs a solid online presence.

Tourism 94

Tourism Market Marketing Hospitality 94

Hotel Speak

JUNE 6, 2023

The world of travel and hospitality has always been at the mercy of change. As travelers become savvier, they’re looking for more than just a place to stay — they want a truly memorable experience. Meanwhile, AI-powered bots are helping travelers navigate complex processes like flight cancellations and refunds with ease.

Hospitality 101

Hospitality Accommodation Travel Tourism 101

Hotel Management

DECEMBER 20, 2023

We focus on extended stay corporate travel but, because of all the great amenities and spa, we do get our share of leisure. A lot of the target [market] was around project-focused corporate opportunity. Is it mostly corporate guests or are you seeing much on the leisure side? It is a mix.

Construction 267

Construction Shopping Pipeline Occupancy 267

STAAH

OCTOBER 15, 2024

Channel Manager Managing multiple distribution channels, from Online Travel Agents (OTAs) to direct bookings, can be complex without the right tools. Tip for Hoteliers: A good channel manager helps hoteliers maximize their visibility across multiple online travel agencies (OTAs) and direct booking platforms.

Operations 110

Operations OTA Overbooking Revenue 110

Hotel Speak

MARCH 14, 2024

Consider demographics, psychographics (values, interests, and lifestyle), and travel motivations. Partner with relevant media outlets and social media influencers to reach the target audience and generate positive brand awareness. The luxury travel landscape is dynamic. Luxury is multifaceted.

Branding 103

Branding Hotels Target Marketing Email Marketing 103

Little Hotelier

JANUARY 19, 2025

Net rate : This is the rate after subtracting any commissions or fees, often used in negotiations with online travel agencies (OTAs) or corporate bookings. Market demand: Adjust for seasonality , local events, and travel trends. Its a dependable benchmark for your revenue targets.

Rack Rate 52

Rack Rate OTA Revenue Hotels 52

SiteMinder

SEPTEMBER 22, 2024

Subscriptions appeal to frequent travellers or remote workers seeking more flexible lodging arrangements, and they help hotels build a steady flow of income while strengthening relationships with their guests. This model works well for business travellers, remote workers, or frequent visitors.

Hotels 96

Hotels Revenue Services Target Marketing 96

Hotel Speak

MARCH 27, 2024

Here’s how brand positioning works: Target Audience: Who are your ideal guests? Are you targeting families seeking adventure, couples craving romance, or business travellers prioritising efficiency? Understanding your target audience is the first step to crafting a brand that resonates with their needs and desires.

Branding 98

Branding Hotels Marketing Market 98

SiteMinder

APRIL 11, 2024

Medium sized hotel brands can grow a significant revenue stream by promoting their Airbnb listings , considering how popular the platform is among travellers. Listing on Airbnb can be a more cost-effective marketing strategy compared to traditional advertising, with fees primarily commission-based, aligning costs directly with bookings.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

SiteMinder

SEPTEMBER 26, 2022

An additional step is understanding the market segmentation of your local market: knowing what travellers are already staying in your market sets the tone for establishing fair share and fuels meaningful comparisons as well as realistic outlooks. Source market (which may be different from a traveller’s nationality).

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

Little Hotelier

AUGUST 29, 2023

Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. It usually involves using various channels such as your website, listings on booking sites, and social media to gain the attention of travellers.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

Hotelogix

DECEMBER 7, 2023

The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. It allows travellers to compare rates and services of multiple properties.   Understanding OTAs OTAs refer to Online Travel Agencies, which are online hotel booking websites for travelers and online sales channels for hotels.

OTA 107

OTA Overbooking ROI Hotels 107

Lure Agency

MARCH 24, 2023

It consists of remote employees or executives from one or more companies who devote time to discuss their business strategies, work on projects, or brainstorm ideas for future growth — all without traveling for an extended period. Relationship Marketing Fills a Better Funnel Why should hotel salespeople care?

Hiring 116

Hiring Ancillary Revenue Hotels Business 116

Hotelier Magazine

FEBRUARY 11, 2025

market accounting for 22 per cent of tourism spending in the province, cross-border travel and trade remain essential to the industrys health. Shifts in immigration policies, tariffs and trade agreements will significantly impact travel patterns, consumer behaviour and operator costs. Lack of targeted marketing in key U.S.

Market 69

Market Marketing Tourism Business 69

Cloudbeds

MARCH 23, 2023

These days, more consumers are going online to make purchases, and travel is no exception. For travelers, there’s a lot riding on vacations, including money, well-being, and precious leisure time. Travelers, therefore, tend to be extra careful when planning trips, visiting multiple travel sites, and comparing pricing and options.

OTA 98

OTA Digital Marketing Marketing Market 98

Hotelier Magazine

JANUARY 24, 2024

By Morag McKenzie Positioned at the top of the upscale select-service segment, Hyatt Place is a global brand with a growth focus on the locations that matter most to Canadian and international business and leisure travellers.

Target Marketing 59

Target Marketing Real Estate Branding Marketing 59

SiteMinder

MAY 21, 2023

The remarkable service and awe-inspiring ocean views leave a lasting impression on both local and global travellers, making it a coveted destination on their must-visit lists. Although the target market has since changed, what remains constant is the hotel’s standards and work ethic.

Resorts 98

Resorts Overbooking Yield Management OTA 98

Cloudbeds

JUNE 23, 2023

Instant gratification is a significant factor in travelers’ behavior when researching their next trip. The hospitality chatbot’s main goal is to help travelers find solutions no matter where or what device they use. The travel industry is ranked among the top 5 for chatbot applications, accounting for 16% of their use.

Upsell 98

Upsell Services Hotels Target Marketing 98

STAAH

MARCH 19, 2024

They enable personalized experiences, data collection, and targeted marketing efforts. With an increasing number of travelers using mobile devices to research and book accommodations, a mobile-friendly website is essential for capturing direct bookings.

Target Marketing 105

Target Marketing Accommodation Marketing Market 105

Cloudbeds

FEBRUARY 7, 2023

For independent properties, another challenge is competing with global loyalty programs offered by big hotel brands and online travel agencies (OTAs). In today’s discount-driven marketplace, hotels often try to “buy loyalty” from travelers with special rates and value-adds. Besides, not all travelers love loyalty programs.

Travel 52

Travel Hotels OTA Services 52

Hotelogix

JANUARY 21, 2025

As travelers become pickier and competition grows tougher, hotels and resorts need to up their game. Let's explore some tried-and-true ways to make your place stand out in the busy hospitality market. It's vital to understand your target market. Partner with Local Agents Remember travel agents!

Hotels 40

Hotels Business Travel Operations 40

Hotelogix

FEBRUARY 19, 2025

We’ll also talk about how Hotelogix can make content marketing easier and more effective. 5 Reasons Hotels Need Content Marketing Helps More People Find Your Hotel To attract more guests, your hotel must be easy to find online. Keeps Guests Interested Marketing is not just about advertising. Travel trends keep changing.

Market 40

Market Marketing Hotels Email Marketing 40

Hotelogix

SEPTEMBER 12, 2024

These platforms provide travelers with insights into the services, amenities, and experiences hotels offer, making them pivotal in the decision-making process for accommodations.  These websites serve as a critical resource for travelers looking to make informed decisions based on past guests' experiences.

Hotels 84

Hotels Services Management Accommodation 84

Hotelogix

AUGUST 6, 2024

Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Run targeted marketing campaigns to attract high-value guests. Make the best use of social media and content marketing. Participate in travel trade shows and online travel forums to network and attract new guests.

Revenue 52

Revenue Management Upsell Target Marketing 52

MediaBoom

DECEMBER 11, 2024

Did you know that 70% of travelers now plan their trips online , with mobile devices driving over half of all bookings? Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. This is the power of email marketing it keeps your hotel relevant, memorable, and approachable.

Marketing Strategy 93

Marketing Strategy Hotel Marketing Market Marketing 93

STAAH

FEBRUARY 21, 2023

Here are some things to consider when building your distribution strategy: 1) Understand your target market. What are the demographics, their reason to travel (business or leisure), how they book accommodation and for how long, length of stays, etc? 2) Data sources.

Hotels 98

Hotels Target Marketing Management Revenue Management 98

STAAH

JULY 16, 2024

When it comes to winning over travelers, it’s all about making your mark. Here are some tips for effective partnerships: Influencer Collaborations: Partner with travel influencers who can introduce your property to their followers. Ensure the influencer’s audience aligns with your target market for maximum impact.

Revenue 115

Revenue Target Marketing Email Marketing Events 115