Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Three of the largest booking sources for lodging businesses are online travel agencies, metasearch engines , and your direct website. What is a direct booking?

OTA 98

OTA Revenue Sales Hotels 98

Hotelogix

JANUARY 21, 2025

As travelers become pickier and competition grows tougher, hotels and resorts need to up their game. Let's explore some tried-and-true ways to make your place stand out in the busy hospitality market. It's vital to understand your target market. Partner with Local Agents Remember travel agents!

Hotels 40

Hotels Business Travel Operations 40

Hotelogix

FEBRUARY 19, 2025

We’ll also talk about how Hotelogix can make content marketing easier and more effective. 5 Reasons Hotels Need Content Marketing Helps More People Find Your Hotel To attract more guests, your hotel must be easy to find online. Keeps Guests Interested Marketing is not just about advertising. Travel trends keep changing.

Market 40

Market Marketing Hotels Email Marketing 40

SiteMinder

JUNE 12, 2024

Distribution Management : Overseeing the various channels through which rooms are sold, such as direct bookings, online travel agencies (OTAs), or traditional travel agents. Pricing sensitivity Business travellers tend to be less price-sensitive than leisure travellers. in one day, week, or month.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

Little Hotelier

NOVEMBER 20, 2023

Hoteliers can then own the guest relationship and communications from start to finish, and also avoid paying commission fees to online travel agents like Booking.com. Send personalised messages, create target upsell offers, offer digital check-in, collect feedback and reviews, and more. Learn more 2.

Upsell 59

Upsell Hotels Occupancy Revenue 59

Cloudbeds

FEBRUARY 7, 2023

For independent properties, another challenge is competing with global loyalty programs offered by big hotel brands and online travel agencies (OTAs). In today’s discount-driven marketplace, hotels often try to “buy loyalty” from travelers with special rates and value-adds. Besides, not all travelers love loyalty programs.

Travel 52

Travel Hotels OTA Services 52

MediaBoom

DECEMBER 11, 2024

Did you know that 70% of travelers now plan their trips online , with mobile devices driving over half of all bookings? Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. This is the power of email marketing it keeps your hotel relevant, memorable, and approachable.

Marketing Strategy 93

Marketing Strategy Hotel Marketing Market Marketing 93

SiteMinder

SEPTEMBER 6, 2023

Direct bookings are the lifeblood of your business , offering a pathway to profitability that sidesteps the commissions paid to online travel agents. This global reach can significantly expand your customer base, making your hotel a go-to choice for travellers worldwide. But it’s not just about the bottom line.

Hotels 98

Hotels Revenue Occupancy Services 98

Cloudbeds

OCTOBER 23, 2024

We’re not just giving hoteliers data-driven insights; we’re enabling them to take precise actions that deliver a unified, commercial strategy – from setting dynamic room rates to launching targeted marketing campaigns. Cloudbeds Intelligence will unlock new revenue potential for hoteliers across every aspect of their business.”

Upsell 40

Upsell Hospitality Cancellation Forecasting 40

Cloudbeds

APRIL 15, 2024

When the pandemic hit in 2020, property owners were forced to adopt technology to meet traveler demand for contactless services and offset staffing shortages. Distribution Distribution continues to get more complex—from hundreds of online travel agencies (OTAs) to metasearch sites and GDSs, hotels need to properly distribute their inventory.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

Little Hotelier

OCTOBER 11, 2023

It’s not a new hotel marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this strategy. Hotel email marketing can be a powerful and useful way to generate bookings, increase customer loyalty and engage your target market segment. Learn more Why is hotel email marketing important?

Email Marketing 98

Email Marketing Market Marketing Hotels 98

SiteMinder

JULY 13, 2024

Inventory management Along with managing inventory per rate-type, inventory management considers how rooms are allocated across your booking channels, optimising the mix of direct bookings, online travel agency reservations (OTAs), traditional travel agents and everything in between. How do they book and travel?

Revenue Management 98

Revenue Management Revenue Management OTA 98

Xotels

APRIL 3, 2024

Guest & Market Segmentation Hotel market segmentation is an important component of effective revenue management, allowing hotels to target diverse consumer groups based on their behaviours and budget levels. Focus on what leisure travellers want to add value to their stay.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Hotelier Magazine

JANUARY 24, 2024

“Not only do [these two systems] manage our customer relationships as far as maintaining contact information, email data bases, and email-marketing software, they do all of our online relationship management by monitoring review sites, which let the properties know when they have a review so they can engage appropriately.”

Business 59

Business Hospitality Email Marketing Management 59

Hotel Speak

MAY 9, 2023

By reducing costs, hotels can offer better rates to guests, enabling them to better position themselves to budget-conscious travellers. This approach not only puts hotels at a disadvantage compared to other businesses that have embraced technology but also fails to cater to the ever-more digitally savvy traveller of today.

Hotels 59

Hotels Upsell Revenue Marketing 59

eZee Absolute

AUGUST 10, 2023

How Can Hotels Use Hyper-Personalization Marketing? Hyper-personalization, just like personalized marketing , takes into account a wide range of customer data, such as demographics, past purchase behavior, browsing history, social media interactions, and other relevant information. How Can Hotels Use Hyper-Personalization Marketing?

Market 52

Market Marketing OTA Hotels 52

Cloudbeds

JANUARY 10, 2025

For travelers, planning a vacation can be a lot of work. To save time and money, more travelers are turning to metasearch platforms like Google Hotel Ads, Tripadvisor, and Trivago to search for hotels, conduct price comparisons, and find deals. Watch the full session from Passport 2024. Watch now What is hotel metasearch?

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

SiteMinder

JANUARY 8, 2024

There are always new strategies, traveller preferences, or industry technologies emerging to keep track of. Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads.

Operations 59

Operations Management OTA Hotels 59

Little Hotelier

MAY 18, 2023

Why small properties need to improve their hotel sales strategies With the rise of online booking platforms and the growing trend of independent travel, competition among small hotels is fierce. Segment your target market What do B&Bs, rentable treehouses, island getaways and massive hotel chains all have in common?

Hotel Sales 59

Hotel Sales Sales OTA Hotels 59

Xotels

MAY 27, 2022

of people who travel do so “to open my mind to new cultures and experience”. According to the Simplicity Index , “64% of consumers are more likely to recommend a brand because of a simple experience” , demonstrating the benefits of marketing a distilled customer service offering. . Local Experiences and Cultural Exploration.

Hospitality 52

Hospitality Business Marketing Market 52

SiteMinder

JANUARY 8, 2024

There are always new strategies, traveller preferences, or industry technologies emerging to keep track of. Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads.

Operations 52

Operations Management OTA Hotels 52

SiteMinder

OCTOBER 11, 2022

In today’s fast-paced travel environment, it’s critical that you automate as many tasks as possible. Naturally, this can increase your relevance in search engine results and online presence, allowing more travellers to discover your property during their online booking journey. Develop a better rapport with your target market segment.

Hotels 52

Hotels Management Revenue Management Revenue 52

Little Hotelier

JULY 18, 2024

Italy VAT: The standard VAT rate in Italy is 22%, but the tourism sector enjoys a reduced VAT rate of 10% (excluding luxury hotels and certain travel services). Consider your target market, guest expectations and local norms when choosing your pricing strategy. If in doubt, choose transparency.

Sales 52

Sales Hotels Services Management 52

Xotels

APRIL 3, 2024

Guest & Market Segmentation Hotel market segmentation is an important component of effective revenue management, allowing hotels to target diverse consumer groups based on their behaviours and budget levels. Focus on what leisure travellers want to add value to their stay.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

Cloudbeds

JANUARY 31, 2025

It handles guest questions across multiple channels, provides instant responses, and helps convert interested travelers into direct bookers. Advanced multilingual support expands market reach AI systems support communication in dozens of languages, allowing you to effectively engage with international travelers.

OTA 40

OTA Operations Services Target Marketing 40