Hotel Business

MARCH 14, 2024

With open architecture, built-in integration services and open APIs that help accelerate innovation and go-to-market initiatives, the comprehensive hotel cloud solution has several key functions: Contact Center streamlines the reservation process with an intuitive display that enables central staff to offer clear dynamic rate and product offers.

Hospitality 59

Hospitality Sales Business Target Marketing 59

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking.

Revenue Management 52

Revenue Management Revenue Services Management 52

Cloudbeds

MARCH 3, 2023

With this information, you can improve your hotel’s offerings and implement targeted marketing efforts. Upselling opportunities. Upsells represent a $28 billion opportunity for properties and are becoming an increasingly important part of a hotel’s revenue management strategy. Expanded service.

Sales 98

Sales Hotels Revenue Services 98

Cloudbeds

MARCH 15, 2023

Second, you still have to invest in marketing efforts to attract travelers and remain competitive. Include upsells and add-ons during the booking process Let guests personalize their stay as much as possible using add-ons, upsells, and packages integrated into your booking engine.

OTA 98

OTA Revenue Travel Hotels 98

SiteMinder

JUNE 12, 2024

Valentine’s Day) Special room rates for members of tour groups, conferences, and recurring airline or business customers Based on an analysis of your customer segmentation and booking trends, you can create different revenue options for rooms by incentivising your preferred target market with personalised promotions and discounts.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

SiteMinder

SEPTEMBER 6, 2023

Data collection From booking patterns to guest preferences, an online booking system captures a wealth of information that can be used for targeted marketing campaigns, personalised services, and operational improvements. This data-driven approach can give you a competitive edge in an increasingly crowded market.

Hotels 98

Hotels Revenue Occupancy Services 98

Cloudbeds

APRIL 15, 2024

Guest experience automation Powering improvements to the guest experience are tools that enhance guest engagement and self-service, like automated email confirmations and pre-arrival messages, upsell tools, and mobile check-in applications. Reporting & data analytics Hoteliers collect vast amounts of data across multiple systems.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

Little Hotelier

OCTOBER 11, 2023

It’s not a new hotel marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this strategy. Hotel email marketing can be a powerful and useful way to generate bookings, increase customer loyalty and engage your target market segment.

Email Marketing 98

Email Marketing Market Marketing Hotels 98

Hotel Speak

MAY 9, 2023

This in turn can be used to create targeted marketing campaigns that resonate with their audience and drive high-value bookings. Upselling and cross-selling: track guest preferences and booking history, allowing hotels to offer personalised upsell and cross-sell offers.

Hotels 59

Hotels Upsell Revenue Market 59

Catala Consulting

DECEMBER 28, 2023

By collecting and analysing data from various sources — including guest feedback, market trends, and operational metrics — hoteliers can make informed decisions that are more likely to result in improved guest experiences and operational efficiency.

Management 52

Management Revenue Management Revenue Hotels 52

Xotels

APRIL 3, 2024

It involves employing upselling and cross-selling techniques , which include personalised recommendations, strategic pricing, and seamless integration into the guest experience. Revenue management starts by analysing the market and competition. and which pricing approaches are needed to reach those objectives.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

SiteMinder

NOVEMBER 18, 2024

Some strategies you should think about include using dynamic pricing, prioritising direct bookings, offering upsells and extras, and connecting more booking channels. Target market : You need to have a firm vision and understanding of who your hotel is for and how you plan to attract them.

ROI 52

ROI Revenue Management Revenue Hotels 52

MediaBoom

DECEMBER 11, 2024

Guest Demographics: Knowing the age, location, and preferences of your audience allows for more targeted marketing campaigns. Promotion refers to marketing and advertising efforts. To attract customers, hotels can use targeted marketing strategies like personalized email campaigns, SEO-rich content, and special packages.

Marketing Strategy 63

Marketing Strategy Hotel Marketing Market Marketing 63

SiteMinder

JULY 13, 2024

Take advantage of the shifting market and raise your rates compared to keeping them static in order to earn more revenue. Open pricing Open pricing defines the flexibility hotels around the globe have to set their prices at different levels depending on the various target markets and distribution channels they deal with.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Little Hotelier

JULY 18, 2024

Consider your target market, guest expectations and local norms when choosing your pricing strategy. Secondly you should choose a capable, all-in-one property management solution: one that is able to accept reservations from all your different booking channels, take payments, track the details of every stay and even upsell your guests.

Sales 52

Sales Hotels Services Management 52

Xotels

MAY 27, 2022

According to the Simplicity Index , “64% of consumers are more likely to recommend a brand because of a simple experience” , demonstrating the benefits of marketing a distilled customer service offering. . Offering package deals for a fixed fee enables to target market where customers desire more specialized stays.

Hospitality 52

Hospitality Business Market Marketing 52

Little Hotelier

MAY 18, 2023

Segment your target market What do B&Bs, rentable treehouses, island getaways and massive hotel chains all have in common? Identify your ideal guest personas and tailor your marketing efforts to appeal to their specific needs, preferences, and travel motivations. Do this for both the long term and the short term.

Hotel Sales 59

Hotel Sales Sales OTA Hotels 59

Cloudbeds

FEBRUARY 7, 2023

As for those who are motivated by perks and discounts, are they the ideal target market for independent properties? In fact, less than half (46%) of high-value travel bookers are motivated by loyalty programs, according to Google. There are many ways to build hotel customer loyalty without a loyalty program.

Travel 52

Travel Hotels OTA Services 52

eZee Absolute

AUGUST 10, 2023

This data can be further used to gain insights into individual preferences, needs, and interests, resulting in highly targeted marketing campaigns and offers. How Can Hotels Use Hyper-Personalization Marketing? While to solo travelers you can upsell your adventure services like rock-climbing, swimming pool, or gaming room.

Market 52

Market Marketing OTA Hotels 52

SiteMinder

OCTOBER 11, 2022

Develop a better rapport with your target market segment. Hotel management software not only benefits returning guests but the technology will allow you to reach out to new markets that would not have discovered your brand. Easy reservation and upselling processes. Build relationships with guests. Multifunctional.

Hotels 52

Hotels Management Revenue Management Revenue 52

SiteMinder

JANUARY 8, 2024

You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning. Build relationships with guests Develop a better rapport with your target market segment.

Operations 59

Operations Management OTA Hotels 59

MediaBoom

APRIL 5, 2024

The Strategy Behind Successful Influencer Partnerships Choosing the Right Influencers : The effectiveness of an influencer partnership hinges on alignment between the influencer’s audience and the travel brand’s target market. It’s not just about follower count but engagement rate, audience demographics, and content style.

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

SiteMinder

JANUARY 8, 2024

You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning. Build relationships with guests Develop a better rapport with your target market segment.

Operations 52

Operations Management OTA Hotels 52

Hotel Speak

OCTOBER 24, 2024

We’re not just giving hoteliers data-driven insights; we’re enabling them to take precise actions that deliver a unified, commercial strategy – from setting dynamic room rates to launching targeted marketing campaigns. Cloudbeds Intelligence will unlock new revenue potential for hoteliers across every aspect of their business.”

Upsell 96

Upsell Hospitality Cancellation Forecasting 96

Hotelier Magazine

MAY 4, 2023

However, they quickly learn they are less sore as they are not carrying so much weight at such a distance, they have bigger table bills as a result of better guest attention and upselling, with better service, they also can expect better tips. With the walking time eliminated, the server can now focus on guest satisfaction and upselling.

Operations 105

Operations Hotels Services ROI 105

Cloudbeds

OCTOBER 23, 2024

We’re not just giving hoteliers data-driven insights; we’re enabling them to take precise actions that deliver a unified, commercial strategy – from setting dynamic room rates to launching targeted marketing campaigns. Cloudbeds Intelligence will unlock new revenue potential for hoteliers across every aspect of their business.”

Hospitality 40

Hospitality Upsell Cancellation Forecasting 40

Hotelier Magazine

JANUARY 24, 2024

“Not only do [these two systems] manage our customer relationships as far as maintaining contact information, email data bases, and email-marketing software, they do all of our online relationship management by monitoring review sites, which let the properties know when they have a review so they can engage appropriately.”

Business 59

Business Hospitality Email Marketing Management 59