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What is YieldManagement? Yieldmanagement is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. A similar principle can apply to distribution.
It involves employing upselling and cross-selling techniques , which include personalised recommendations, strategic pricing, and seamless integration into the guest experience. Revenue management starts by analysing the market and competition. and which pricing approaches are needed to reach those objectives.
It involves employing upselling and cross-selling techniques , which include personalised recommendations, strategic pricing, and seamless integration into the guest experience. Revenue management starts by analysing the market and competition. and which pricing approaches are needed to reach those objectives.
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