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Upsells are a simple, straightforward way to drive more revenue, increase engagement, and build customer loyalty. Implementing the right upsell strategy can improve the guest experience and your bottom line.
The data covers key hotel performance indicators such as occupancy, RevPAR, booking lead time, length of stay, international and domestic travel, direct and OTA bookings, as well as upsell performance to forecast trends shaping the hotel industry in 2023. Domestic tourism is still going strong.
What are tourism trends? Tourism trends reflect evolving patterns and preferences in travel, influenced by factors such as technological advancements, socio-economic shifts, and changing consumer behaviours. Table of contents Why keep up with new trends in tourism?
Hotel booking volumes in Spain are currently 17 percent higher than at the beginning of summer 2019, when the country experienced its biggest year of tourism to date. Barcelona, Spain – New data from SiteMinder, the world’s leading open hotel commerce platform, suggests Spain’s hotel sector could be facing a historic summer of bookings.
With travel and tourism in Asia Pacific (APAC) projected to grow at a compound annual growth rate (CAGR) of 4.10% from 2025 to 2029 – reaching an estimated market volume of US$358.70 Hoteliers can unlock this potential by diversifying their revenue streams and leveraging guest data to create targeted upsell opportunities.
Providing upselling opportunities: Once a guest has booked a room, there are additional opportunities to upsell services such as dining or spa packages, thereby increasing overall revenue. Seasonal hotel promotions Most destinations experience a low season, where tourism is not as active as other parts of the year.
Train your staff to identify and capitalize on upselling opportunities. Building solid partnerships: Collaborate with local businesses and tourism boards for mutual referrals. Enhancing Average Booking Value Increasing the average booking value requires effective upselling and promoting longer stays.
👉 Read Also - Slow Tourism: A New Era in Guest Experiences Challenges with Unintegrated POS Systems Despite the promising revenue opportunities, many hotels still struggle with outdated or standalone POS systems that do not communicate with their Property Management System (PMS).
Why eCommerce is important for lodging operators According to Statista , 69% of total revenue from the global travel and tourism market is booked online, representing approximately $475 billion in revenue in 2022 and forecasted to surpass $521 billion in 2023. Keep online listings current and consistent.
Turn Local Culture Into a Magnet for Guests Your location is your biggest selling point, and it's a fantastic opportunity to integrate hotel upsell deals naturally into your offerings. Wellness tourism : The Global Wellness Institute notes that wellness tourism grows by 6.5% Get ahead by watching new trends as they emerge.
Almost all hoteliers acknowledge the transformative potential of AI for their businesses, which could enable them to identify and offer upsell opportunities to guests (49%), offer more personalized experiences (46%), and use data to enhance organizational efficiency (44%). Artificial Intelligence (AI).
By integrating spa software with existing hotel technology , hoteliers can streamline guest services, enhance satisfaction, and ultimately drive revenue, capitalizing on the growing demand for wellness tourism. It also identifies valuable upselling and add-on opportunities.
Benefits: A one-on-one relationship with guests that improves the user experience More opportunities for upsells before arrival No commissions paid to third-party OTAs or other marketplaces means more revenue and profits Loyalty bookings can lower overall costs by increasing the lifetime value of each guest.
Ideally situated at the heart of the thriving tourism hotspot, City Oasis offers spacious comfortable rooms equipped with a kitchenette, free WiFi, an award-winning lagoon style pool, tropical BBQ area, dine-in restaurant, and free access to the nearby gym and memorial baths.
Little Hotelier’s booking engine offers additional convenience by allowing guests to input their contact details, such as email and WhatsApp, enabling the property to pursue upselling opportunities. “This feature allows Uma Kalai to compare year-over-year growth as well,” Nana said.
It also had speakers from Booking.com, TrustYou, the Board of Tourism Authority of Thailand, and the Tourism Council of Phuket. They will also leverage these technologies to reach their target audiences and upsell/cross-sell other products/amenities. to offer them personalised experiences.
Here’s why they’re beneficial: Revenue diversification Hotel packages allow you to diversify your revenue streams by upselling various services and amenities. Hotel packages are more than just bundled offerings; they’re a strategic asset that can significantly elevate your business on multiple fronts.
Other popular channels with travellers include: TripAdvisor – Aggregates reviews for hotels, restaurants and tourism activities. The advantage of metasearch is that you own the guest relationship, rather than the OTA, meaning you can better upsell and also communicate with guests to grow loyalty.
Another common strategy utilised in hotel revenue management consulting is to identify other potential revenue streams, from value-adding services, to new target markets, to opportunities to upsell and cross-sell. Strategies include offering add-ons and extras during the booking process, or upselling a guest to a more premium room.
According to a report , global tourism arrivals will increase by 30% in 2023, following a growth of 60% in 2022. Health and wellness tourism, sustainable travel, nostalgic escapes, workation, staycation, etc. As a result, it is also prophesied that international airlines will return to profitability. are to name a few.
At the heart of a high-performance reservation center is a workforce that is not only skilled in customer service and sales but also deeply knowledgeable about the hotel’s offerings and the broader tourism industry. The challenge is finding and nurturing such talent.
A paper published in Tourism Management highlighted just how much valuable insight lies within hotel data. The evolution of hotel demand forecasting The hotel industry has been somewhat of a laggard, but due to the amount of available data, it has immense opportunities for advanced forecasting methods. The study analyzed booking data of U.S.
By engaging these potential travelers during their research phase, travel marketing effectively drives interest, bookings, and revenue for the tourism industry, making it a critical strategy for businesses looking to capitalize on digital consumer behavior. What do tourism marketers do?
As a hotel management company with clients around the world, we have seen these trends in the tourism and hospitality industry take shape and evolve. The Local Market for Staycations in Hospitality and Tourism. It is a relatively inexpensive investment that can produce high ROI.
Destination management companies (DMCs) and travel agencies serve different purposes in the travel and tourism industry. They also assist in upselling local experiences and amenities, optimising pricing strategies with data analytics, and attracting more group bookings and corporate travel.
Italy VAT: The standard VAT rate in Italy is 22%, but the tourism sector enjoys a reduced VAT rate of 10% (excluding luxury hotels and certain travel services). US sales tax is instead set by state and local authorities, and most charge both a sales tax (2.9%–7.25%)
For instance, a person staying at your hotel for leisure or tourism will have an entirely different need from someone who is visiting your hotel for business pursuits. Audience segmentation helps you determine what kind of content is suitable for your subscribers and boosts your likelihood of higher click-through rates.
You may be surprised to learn that only 56% of travel and tourism brands respond to customer messages on social media. You can also leverage your responsiveness into upsells and upgrades, using what you know about your guests to enhance their experience.
From food and beverage to travel and tourism, any role within the hospitality sector requires providing a service to customers. Travel and TourismTourism is different from hospitality as travel functions as a catalyst for people to spend more money on hospitality services.
From food and beverage to travel and tourism, any role within the hospitality sector requires providing a service to customers. Travel and TourismTourism is different from hospitality as travel functions as a catalyst for people to spend more money on hospitality services.
Wellness options Wellness tourism is all travel associated with the pursuit of maintaining or enhancing one’s personal wellbeing. Pets are a great chance to upsell – you can charge extra for their beds, toys, and any additional services like grooming and pet sitting. Passes to your local gym. billion in the next four years.
On-Site Recreational Activities Fitness Centers and Wellness Programs With wellness tourism on the rise, hotels that integrate wellness touchpoints such as spa packages, meditation spaces, or healthy F&B options appeal to the health-conscious traveler. They also open sponsorship opportunities with local tourism partners.
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